Radial

Digital Analytics Analyst

Radial • $80K — $95K *
Providence, RI 02902In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Information Sciences, or related field; MBA preferred
  • 5-7 years of experience in online retail analytics
  • Expertise in digital marketing principles and consumer behavior
  • Familiarity with tag management tools and A/B testing frameworks
  • Experience in team leadership and development
  • Knowledge of replatforming to support analytics needs

Responsibilities

  • Deliver weekly insights and manage ad hoc analytics and tag management
  • Collaborate with merchandising to conduct promotional testing
  • Design advanced analytical solutions to analyze user navigation and conversion patterns
  • Implement Clicks-to-Bricks testing to link web traffic with store sales
  • Develop enterprise-wide performance metric reporting processes
  • Evaluate merchandising placement to enhance average order value
  • Serve as the analytics expert on website projects to define reporting requirements

Benefits

  • Innovative work environment focused on data-driven insights
  • Opportunities to partner with senior leadership on strategic initiatives
  • Access to cutting-edge analytics and digital marketing tools
  • Engagement in comprehensive performance metric development
  • Ability to influence departmental decision-making with insights
Full Job Description
Reporting to the Director of Digital Analytics & Testing this person is responsible for developing, deploying, and managing innovative digital analytics and reporting for our domestic and international websites and mobile applications. You will succesffully identify opportunities for improvement and provide data-driven strategic insights, to maximize customer conversions and eCommerce revenue. You will also serve as the subject matter expert for web and digital marketing analytics tools, multivariate testing tools, eCommerce testing tools, and the tag management platform.

Principal Functions and Responsibilities:

  • delivering weekly reporting and insights, ad hoc analytics, tag management, and on-site testing.
  • Partner with Director, Web Merchandising and Planning to conduct promotional testing and deliver go-forward recommendations.
  • Design and manage advanced analytical solutions and analyze and provide data-driven insights related to navigation behaviors, website usability, data traffic patterns, key site traffic tunnels, process bottlenecks, registration patterns, order volume, conversion funnel, and product selection, to improve site navigation, increase customer satisfaction, optimize conversions, and reduce transaction abandonment.
  • Partner with Sr. Leaders to implement Clicks-to-Bricks testing and analysis to understand the impact of website visits on store sales.
  • Develop and implement enterprise-wide performance metric report processes.
  • Evaluate merchandising, product placements, creative placements, and up-sell/cross-sell affinities, to ensure best-in-class merchandise presentations and to increase average order value.
  • Establish relationship with digital agency analytics team and ensure Digital and Marketing analytical goals are delivered to the organization in an insightful and action-driven manner.
  • Participate in website projects as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating pre and post-launch metrics.

Other Duties and Responsibilities:

  • Partner with key members of the Finance department to develop sales/revenue forecasting plans.
  • Stay current on latest Internet and analytics development as related to retail industry.
  • Maintain open communication with Executive Leadership Team, regarding website improvement recommendations and data analysis insights, and serve as the department's subject matter expert during presentations.

Job Specifications:

Education

  • Bachelor's Degree in Business, Information Sciences, or related field; MBA or higher preferred

Work Experience

  • A minimum of 5-7 years of experience working in an online retail environment
  • Extensive analytics background with solid understanding of web site best practices, digital marketing principles, measurements, and consumer behavior
  • Experience with tag management tools
  • Experience with multi variant or A/B testing tools
  • Experience leading and developing a team
  • Experience replatforming as related to analytics needs

Knowledge

  • Perceived as a Subject Matter Expert in Google Analytics, Coremetrics or Adobe/Omniture Site Catalyst, Tag Management Platforms, and large-scale A/B and Multivariate testing tools
  • Knowledgeable of Adobe Test & Target
  • Experience using Marketing Attribution tools such as ClearSaleing, Virtual IQ, Adometry, or Convertro a plus
  • Strong understanding of eCommerce strategy and design
  • Proficient in MS Office (Word, Excel, PowerPoint)
  • Working knowledge of HTML a plus

Skills

  • Ability to interpret information from multiple sources to make decisions
  • Ability to gather and evaluate information; industry, competition, market, and historical
  • Ability to identify incomplete or incorrect data, or need for verification
  • Ability to go beyond analyzing factual information to develop new insights or levels of understanding for the issue at hand
  • Ability to organize and express ideas clearly, concisely and accurately, verbally and in writing
  • Ability to adapt the content, tone, style, and form to suit the needs of the reader, the subject, and the purpose of the communication
  • Ability to communicate effectively with the Executive Leadership Team and craft approaches seen as appropriate and positive
  • Strong attention to detail
  • Ability to successful in a fast-paced environment

About Radial

Radial is a leading provider of e-commerce technology and operations solutions for retailers and brands. The company offers a range of services, including order management, payment processing, fraud detection, and customer care. Radial's solutions are designed to help retailers and brands improve their online shopping experiences, increase sales, and reduce costs. The company serves a wide range of industries, including fashion, beauty, electronics, and home goods. Radial is headquartered in King of Prussia, Pennsylvania, and has operations in the United States, Europe, and Asia.
Learn more about Radial
Size
7,000 employees
Industry
Business Services
Founded
1999
* Ladders Estimates

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