About The RoleAs a Sr. Performance Creative Strategist, you will interface between Growth Marketing and Creative teams to drive our Growth Creative operating system across Meta, Google, TikTok and the rest of the digital marketing ecosystem for Thesis and Stasis. Acting like the point guard of a basketball team, you'll collaborate to report on results, ensure proper testing, and manage week-to-week and month-to-month strategies and team cohesion. Your role involves idea generation, transforming concepts into actionable briefs, competitive research, iteration, copywriting, and script development. You will leverage data insights to optimize creative campaigns and maintain brand consistency and regulatory compliance across all touchpoints.
How You'll Make an Impact:
- Collaborate with UA: Report on results and ensure proper testing structure. Adapt creative strategy in relation to business needs.
- Interface with Creative Team: Conduct idea generation meetings, extract best ideas, and translate them into actionable briefs. Ensure that final briefs are prioritized by impact and converted to a final product as quickly as possible.
- Manage Strategy: Develop and manage weekly and monthly strategies, focusing on competitive research, basic iteration, hooks, value propositions, visuals, and script development with the goal of making a positive impact to performance.
- Research & Process Development: Work with marketing teams to surface research and develop processes to turn insights into creative requests.
- Optimize Creative Elements: Use data insights to continuously refine and optimize creative campaigns.
- Ensure Brand Consistency and Regulatory Compliance: Maintain adherence to brand guidelines across all marketing touchpoints.
- Drive Innovation: Stay updated on industry trends and emerging technologies to inform and innovate creative strategies.
We're Excited About Your:
- 7+ years of experience in creative performance marketing, with a proven track record of successful campaigns.
- Strong analytical skills for data manipulation and drawing actionable insights.
- Excellent communication and teamwork abilities.
- Low-ego collaborator who excels at idea generation and transforming concepts into actionable briefs.
- Proficient in competitive research, basic iteration, copywriting, and script development.
- Nice to have: dashboard building, SQL & Python skills, Facebook ad experience, and AI proficiency.
- Systems thinker with the ability to build and accelerate workflows.
A Few of Our Perks and Benefits:
- Competitive compensation with an exceptionally generous equity package
- Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
- HSA, FSA and pre-tax commuter benefits for parking and transit
- Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
- 401k to help you plan for the future
- Unlimited PTO because we respect the need for work/life harmony
- $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
- Unlimited (yes, unlimited) Thesis nootropics
- A strong emphasis on promoting from within and personal development
- A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
- International work week
- Hybrid work model
