What You'll Do1. The Concept Machine- Generate a high volume of data-backed creative concepts weekly. You don't pitch one "big idea"; you pitch 20 "testable angles."
- Write scroll-stopping scripts and visual briefs for our production team. You know exactly how to structure a Direct Response video (Hook -> Problem -> Agitation -> Solution -> CTA).
- Lead "Creative Sprints" where we iterate on a winning concept until we exhaust its scale.
2. Data Forensics- Deep dive into Meta/TikTok Ads Manager to diagnose creative health. You analyze Hold Rates, Hook Rates, and Outbound CTRs to understand exactly where a video is failing.
- Translate data into "Editor Language." Instead of saying "engagement is low," you say "cut the intro by 2 seconds and speed up the voiceover."
- Maintain the "Win Log." You document every winning variable (e.g., "Green text overlays are beating white text overlays by 15%") to build a playbook for the team.
3. Trend Speed & Adaptation- Monitor the digital landscape for emerging audio, visual, and behavioral trends.
- Adapt these trends instantly for our clients. You don't wait for a trend to peak; you ride the wave while it's rising.
- Mentor Junior Strategists on how to move from "copying trends" to "adapting trends for conversion."
How You'll Be Measured (KPIs)- Creative Success Rate: The % of your concepts that become "Winners" (beat the account average).
- Output Velocity: The number of high-quality briefs/scripts generated per week.
- Turnaround Time: Speed from "Data Insight" to "New Creative Brief."
- Client Performance: Direct impact on lowering CPA and increasing ROAS for your assigned accounts.
Who You Are1. A Battle-Tested Strategist- 5-7 years of experience in creative strategy, paid social, or performance marketing.
- You have "seen it all" in the ad account. You know what to do when performance tanks on a Friday afternoon.
2. A Copywriting Chameleon- You can write in different voices. You can write a punchy, aggressive script for a men's grooming brand, and a soft, educational script for a skincare brand-in the same hour.
- You understand that copy is what sells, and visuals are what stop the scroll.
3. Relentless & Curious- You don't have an ego about your ideas. If the data says your favorite video is a loser, you kill it and move on.
- You are obsessed with "Why?" Why did that video work? Why did that hook fail? You don't stop until you have an answer.
Perks & Benefits- Competitive Compensation: $80,000-$100,000/year.
- High-Impact Work: Your ideas directly control the spend of massive DTC brands.
- Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
- Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.
Department Strategy & Account Locations Los Angeles HQ
