What You'll Do1. Own the Growth Engine- Oversee the media buying strategy for high-velocity DTC brands, managing aggressive monthly budgets while maintaining efficiency.
- Shift the focus from "Platform ROAS" (vanity metrics) to "MER" (Marketing Efficiency Ratio) and "Contribution Margin." You care about real profit, not just what Facebook claims it generated.
- Architect complex scaling structures that allow us to 10x spend without tanking CPA.
2. Scientific Media Buying- Implement rigorous A/B testing protocols for audiences, bid strategies (Cost Caps vs. Lowest Cost), and landing pages.
- Master the technical side of growth: CAPI integrations, pixel hygiene, offline conversion tracking, and multi-touch attribution.
- Diagnose funnel leaks instantly. If the CTR is high but the Conversion Rate is low, you know exactly which lever to pull.
3. Feed the Creative Loop- Act as the "Truth Teller" to the Creative Department. You will provide the hard data that dictates what the studio shoots next.
- Identify "Winner" creatives early and build specific scaling campaigns around them to maximize their lifespan.
- Spot fatigue before it happens. You know when an ad is dying days before the ROAS drops.
4. Team Leadership & Accountability- Manage, mentor, and audit a team of Media Buyers. You are responsible for their pacing, their errors, and their wins.
- Standardize the "High Scale Way" of media buying-creating SOPs that ensure every account is managed with the same level of rigorous precision.
- Lead client performance reviews, translating complex data into a simple narrative: "Here is how much money we made you this week."
How You'll Be Measured (KPIs)- MER (Marketing Efficiency Ratio): Total Revenue divided by Total Ad Spend.
- Spend Scale: Ability to increase budget month-over-month while holding CPA stable.
- Retention: Client LTV and contract renewals based on performance.
- Team Accuracy: Zero pacing errors (overspending/underspending budgets).
Who You Are1. The "Quant" Marketer- 7+ years of experience in paid social media buying (Meta/TikTok) or growth marketing leadership.
- You dream in spreadsheets. You understand the relationship between CPM, CTR, CR, and CPA better than anyone else in the room.
2. A High-Volume Scaler- You have experience managing monthly ad spend in the 6-figure and 7-figure range. $500/day budgets don't scare you; they bore you.
- You understand that "Creative is the new Targeting," and you know how to structure ad accounts to let the creative do the heavy lifting.
3. A Technical Operator- You aren't afraid of the backend. You understand how iOS14+ changed the landscape and you know how to triangulate data using tools like Triple Whale, Northbeam, or GA4 to find the truth.
- You are calm under pressure. When an ad account gets disabled or a pixel breaks, you fix it.
Perks & Benefits- Competitive Compensation: $80,000-100,000/year.
- High-Impact Work: Manage millions in ad spend for high-growth DTC brands where your decisions directly impact the P&L.
- Relentless Innovation: Work at the cutting edge of AI and Creative Performance.
- Culture of Scale: Join a team that moves fast, tests constantly, and celebrates the wins.
Department Strategy & Account Locations Los Angeles HQ
