Sr. Consumer Electronics Brand Designer

TP-Link Systems Inc.

$130K — $150K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree required.
  • 6+ years of experience as a Graphic Designer from concept to implementation.
  • Strong creativity and problem-solving skills.
  • Solid knowledge of color theory, typography, composition, and visual storytelling.
  • Proficiency in design software including Adobe CC and Figma.
  • Ability to manage multiple projects with tight deadlines.
  • Excellent communication and collaboration skills.

Responsibilities

  • Create engaging designs for marketing materials across multiple platforms.
  • Ensure brand consistency in both print and digital designs.
  • Maintain a cohesive visual tone across customer touchpoints.
  • Drive innovative ideas and high standards of creative excellence.
  • Organize project files for efficiency and future reference.
  • Collaborate effectively with designers, marketers, and stakeholders.
  • Stay current on design trends and emerging technologies.

Benefits

  • Fully paid medical, dental, and vision insurance (with partial coverage for dependents).
  • 401k contributions.
  • Over four weeks of PTO per year.
  • Bi-annual pay increases.
  • Health and wellness benefits, including free gym membership.
  • Quarterly team-building events.
Full Job Description
About This Role:

We're looking for a Senior Brand Designer who doesn't just design; they build brands. This role requires deep conceptual thinking, strategic rigor, and the ability to translate identity into full ecosystems. Someone who thrives in a fast-paced, collaborative environment. This role is split between hands-on project execution (70%) working closely with our Design Lead on day-to-day brand and marketing deliverables and guidelines (30%) shaping and evolving visual identity and governance for our premium consumer product lines.

Key Responsibilities:

Daily Execution (70%)
  • Take ownership of assigned design projects from brief to final delivery.
  • Work closely with the Design Lead daily, aligning on direction, feedback, and best practices for asset creation.
  • Design high-fidelity launch collateral using precise grid structures and typography.
  • Translate complex technology into clean, minimalist visual narratives that adhere to established design principles.
  • Execute US marketing touchpoints with consistent visual integrity.

Brand Guidelines (30%)
  • Lead conceptual development of holistic brand systems (packaging, web, digital, retail) alongside our Design Lead.
  • Establish global brand guidelines and governance systems.

Requirements

Qualifications:
  • 7+ years of professional experience in brand identity, ideally within consumer tech.
  • Expert proficiency in Figma and Adobe Creative Suite.
  • Strong typographic discipline and experience working within grid-based systems.
  • Comfortable balancing independent ownership with close, collaborative partnership with a design lead.
  • Keen eye for photography and art direction.

Portfolio

Please apply with a working portfolio link. Without it, we won't be able to consider your application.

Your portfolio should demonstrate:
  • Brand system thinking across multiple touchpoints (packaging, digital, retail).
  • Strict typographic discipline.
  • Guidelines


*PLEASE PROVIDE LINK TO PORTFOLIO WITH APPLICATION

Benefits

Salary Range: $130,000 - $150,000

Benefits:
  • Free snacks and drinks.
  • Fully paid medical, dental, and vision insurance (partial coverage for dependents)
  • Contributions to 401k funds
  • Bi-annual reviews, and annual pay increases
  • Health and wellness benefits, including free gym membership
  • Quarterly team-building events


Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

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