Lowe’s

Sr Analyst-Influencer Marketing

Lowe’s$70K — $95K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
  • 5 years of experience in marketing, media, or relevant fields
  • 3 years in digital marketing, influencer marketing, or campaign operations
  • Familiarity with influencer platforms such as ShopMy, LTK, or CreatorIQ
  • Strong attention to detail with multiple campaign management skills
  • Ability to work across departments and engage with various stakeholders

Responsibilities

  • Execute setups for influencer campaigns and manage ongoing support as volume increases.
  • Oversee high-volume campaign workflows, including trafficking and quality assurance.
  • Review and approve creators based on campaign and brand standards.
  • Facilitate creator activation for opt-in campaigns, managing communication and troubleshooting.
  • Conduct timely content reviews for third-party influencer campaigns to maintain schedules.
  • Organize assets and messaging for third-party advertising packages to ensure correct execution.
  • Monitor campaign pacing, performance, and identify optimization opportunities.

Benefits

  • Collaborative work environment at headquarters in Mooresville, North Carolina
  • Access to amenities for health and wellness, including exercise and healthcare services
  • Company invests in employee inspiration and creativity through various facilities
Full Job Description
Key Responsibilities
  • Execute influencer campaign setup and provide ongoing campaign support as volume scales, ensuring accuracy and timely in-market delivery.
  • Manage and support high-volume campaign workflows, including trafficking, quality assurance, and platform coordination.
  • Review and approve creators for campaigns, ensuring alignment with campaign requirements and brand standards.
  • Support creator activation for opt-in campaigns, including communication, approvals, and troubleshooting.
  • Conduct content review for third-party (3P) influencer campaigns, ensuring approvals are completed on time and campaigns remain on schedule.
  • Coordinate assets, messaging, and deliverables for 3P ad packages, ensuring all components are executed correctly.
  • Monitor campaign pacing and performance, flagging issues and identifying opportunities for optimization.
  • Maintain campaign timelines and ensure all stakeholders are informed of status, risks, and deliverables.
  • Partner with internal teams and external platforms to ensure campaigns adhere to guidelines, specifications, and deadlines.
  • Support reporting efforts by gathering and organizing campaign performance data across platforms.
  • Assist in identifying process improvements to increase efficiency and scalability of influencer campaign execution.


Required Qualifications
  • Bachelor's degree in Marketing, Digital,Communications, or related field or equivalent years of experience in lieu of education requirement, if applicable
  • 5 Years experience in marketing, media, or related experience
  • 3 years of experience in digital marketing, influencer marketing, retail media, or campaign operations
  • Experience working within influencer platforms and networks (e.g., ShopMy, LTK, CreatorIQ) or similar ecosystems
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Ability to work cross-functionally and manage multiple stakeholders


Preferred Qualifications
  • Experience supporting retail media or paid influencer campaigns
  • Familiarity with affiliate and creator commerce platforms
  • Background working with agencies, creators, or platform partners


This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up - we invest in you so you can find your inspiration.

About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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