Mayer Brown

Specialist: Business Development and Marketing

Mayer Brown$83K — $110K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Research, Communications or related field required.
  • Minimum of four years of experience in marketing, research, management, or communications, preferably in professional services.
  • Proficiency in Microsoft Office products required.
  • Ability to learn firm and vendor databases quickly required.
  • Knowledge of AI tools for marketing initiatives preferred.

Responsibilities

  • Support responses to RFPs and pitch materials for assigned practices.
  • Plan and execute marketing programs, including podcasts, seminars, and social media campaigns.
  • Develop and maintain marketing content for practice groups, including presentations and articles.
  • Maintain league table submissions and respond to industry surveys for assigned practices.
  • Conduct research and competitive intelligence for business development activities.
  • Manage and ensure data quality in transaction databases.
  • Track practice pipeline activity in the US.

Benefits

  • Comprehensive medical/dental/vision/life insurance.
  • 401(k) savings plan.
  • Back-up childcare and eldercare.
  • Generous paid time off (PTO).
  • Professional development opportunities.
Full Job Description
Overview

If you thrive in a collaborative environment that values exceptional client service, initiative, professionalism, responsiveness, and adaptability, we invite you to consider joining our Commercial department in our Charlotte office as a Specialist: Business Development and Marketing.

The Specialist: Business Development and Marketing is a productive contributor who is responsible for advancing and supporting the business development and administrative initiatives of Mayer Brown's Global Product, Industry and Client Teams groups which are strategic priorities of the Firm. This role is ideal for driven and flexible candidates who have an interest in business development and marketing in a global, fast-paced and intellectually stimulating organization. This role will support initiatives that align with the Firm's strategic plan and will require working closely and collaboratively with the rest of the Global Commercial team.

Responsibilities

Essential Functions:

  • Supports responses to RFPs, and pitch, presentation, and other opportunities via the development of written proposal and presentation materials for assigned practice(s), and liaise with client teams and industry groups when relevant
  • Supports direct marketing and business development programs for assigned practice(s), including planning and executing podcast and video recordings, seminars, sponsorships, and other events pursued by the firm including creating social media campaigns around engaging content and reporting on ROI and engagement
  • Develops and maintains practice group-specific marketing content, including practice and matter descriptions, brochures, PowerPoint presentations, website/blog content, social media posts and biographies
  • Develops and maintains league table/industry survey content for assigned practice(s); and responds to league table/industry surveys requests or ranking submissions
  • Engages in research and analysis and competitive intelligence-gathering for strategic planning, competitive firm positioning and business development activities for assigned practice(s), and identify speaking opportunities
  • Collects matter data for transactions practice globally and manages matter database to ensure data quality and the availability of matter data firm-wide
  • Tracks transactions practice pipeline activity in the US
  • Periodically, reviews and consults with lawyers in assigned practice(s) regarding their profiles and practice descriptions to ensure that they are kept current
  • Provides additional ad hoc support for the transactions practice as required
  • Performs other duties as assigned or required to meet Firm goals and objectives


Qualifications, Experience and Personal Attributes

Education/Training/Certifications:
  • Bachelor's degree in Marketing, Business, Research, Communications or related field, required


Technical Skills:
  • Proficiency in Microsoft Office products, required
  • Ability to quickly learn and utilize firm databases and outside vendor databases, required
  • Knowledge of and experience working with AI tools and platforms, including familiarity with prompt engineering and leveraging AI for business development and marketing initiatives, preferred


Professional Experience:
  • Minimum of four years of demonstrated success in a marketing, research, management, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position in the corporate, trade association, or academic sectors, required


Performance Traits:
  • Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the Firm and outside vendors
  • Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
  • Ability to work under pressure, meet deadlines with shifting priorities
  • Must be a self-starter with a high level of initiative
  • Strong customer service skills, able to anticipate needs and exercise independent judgment
  • Strong attention to detail, organizational skills and the ability to handle multiple projects
  • Maintains confidentiality and exercises discretion
  • Exercises solid strategic thinking and problem-solving skills


Physical Requirements:
  • May require occasional lifting of up to 20 lbs.


This description is not exhaustive, and the Firm may modify it at any time at its sole discretion; nothing herein creates an employment contract or alters the at-will nature of employment.

We offer competitive compensation and comprehensive benefits, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan, back-up childcare and eldercare, generous paid time off (PTO), as well as opportunities for professional development and growth.

Posted Pay Range

The typical pay scale for this position is between USD $83,000.00/Yr. and USD $110,000.00/Yr., although the actual wage or salary could be lower or higher if the candidate's education, experience, skills and internal pay alignment are different from those specified.

About Mayer Brown

Mayer Brown is a global law firm. It has offices in 26 cities across the Americas, Asia, Europe, and the Middle East, with its largest offices being in Chicago, Washington, D.C., New York City, Hong Kong, and London. Mayer Brown has more than 1,800 lawyers and by revenue is the 19th largest law firm in the world.
Learn more about Mayer Brown
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