Special Projects, GTM

Alex

$100K — $150K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years in business operations, growth, product marketing, or related fields in B2B SaaS or AI startups
  • Versatility across multiple marketing disciplines including demand generation, product marketing, and branding
  • Excellent writing skills to translate complex technical concepts into engaging narratives
  • Demonstrated achievements in pipeline growth, web traffic, search rankings, or conversions
  • Proactive ownership mentality, with a focus on achieving outcomes and independent operation
  • Experience managing budgets and justifying expenditure decisions

Responsibilities

  • Own positioning and messaging across all customer-facing channels
  • Define the market’s understanding of agentic AI recruiting and articulate differentiation
  • Manage SEO and GEO strategies to enhance visibility in AI recruiting
  • Develop case studies, testimonials, and customer marketing programs to enhance brand perception
  • Collaborate with sales on campaigns, content, and event strategies to drive demand
  • Oversee go-to-market execution for new products and features to maximize customer value
  • Analyze channel effectiveness, optimize strategies based on performance metrics, and utilize AI tools for efficiency

Benefits

  • Opportunity to lead strategic projects with significant impact on company success
  • Work in a high-paced, dynamic environment that thrives on innovation and agility
  • Collaborate closely with senior leadership, gaining exposure to top-level decision-making
  • Hands-on experience in shaping marketing strategies from the ground up
  • Potential for personal and professional growth in a rapidly scaling company
Full Job Description
About the Role

Our revenue is scaling faster than our brand - and we need someone to close the gap. As Special Projects, GTM, you'll run strategic GTM projects that directly affect company success. You'll own messaging and marketing from the ground up: define Alex's voice in the market, build our customer marketing engine, and drive how we tell our story across every channel.

This isn't the role for someone who needs a big team, set processes, or endless budget. We need someone who thrives in ambiguity, moves lightning fast, and knows how to turn ideas into campaigns and into outcomes.

This role reports to the Head of Operations and is based in office in San Francisco.

What You'll Do
  • Own positioning and messaging across every customer-facing surface: website, sales decks, product one-pagers, launch announcements.
  • Own the category narrative. Define how the market understands agentic AI recruiting, why we lead it, and how we're different from everyone claiming the same thing.
  • Win at search. Own SEO and GEO end to end so Alex is the first answer when companies look for AI recruiting - today it's our biggest gap, and it's yours to close.
  • Turn customers into proof. Build the case studies, testimonials, and stories that make Alex a no-brainer for Fortune 500 talent teams - and run the customer marketing programs around them.
  • Drive enterprise demand. Partner with sales to build the campaigns, content, and field presence (events, webinars, trade shows) that generate qualified pipeline.
  • Make every launch land. Run go-to-market for new products and features so they drive value for our customers and prospects.
  • Measure what moves the needle. Track what's resonating across channels, cut what isn't, and use AI to ship like a team several times your size.


About You

We care more about what you can do than where you came from. Some traits we look for:
  • 3-5 years in biz ops, growth, product marketing, or related at a B2B SaaS or AI startup.
  • Range - you can work demand gen, PMM, brand; you're not a single-channel specialist.
  • A sharp writer who turns technical complexity into memorable stories.
  • A track record you can point to - pipeline, traffic, rankings, or conversions you generated.
  • Owner mentality - you drive outcomes, operate independently, communicate directly, and always keep the company's best interests in mind.
  • Ability to own a budget and defend where spend goes.


What am I waiting for?If you've gotten this far and building from zero-to-one excites you, we want you to apply. Your first conversation will be with Alex, our AI recruiter.

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