PepsiCo

Social Media Strategist

PepsiCo • $80K — $134K *
Plano, TX 75025In-Person
Consumer Technology
Less than 5 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • Undergraduate Degree required, preferably in Marketing, Communications, or New Media
  • 3-4 years of professional experience in multi-channel marketing and social media communications
  • Strong understanding of the social media marketing landscape and strategy building
  • Expertise in major social media platforms like Facebook, Instagram, TikTok, and X
  • Experience with social media analytics tools and content publishing platforms

Responsibilities

  • Develop and implement social media communication strategies to achieve brand objectives
  • Guide the Community Manager to enhance engagement and create impactful reactive moments
  • Collaborate with the influencer team to support strategic partnerships
  • Stay updated on social media trends and advocate for innovative approaches
  • Craft engaging social media copy as needed
  • Ensure compliance with governance through collaboration with Legal and PR teams
  • Lead social media analytics and report generation for assigned brands

Benefits

  • Comprehensive health benefits including Medical, Dental, and Vision
  • Paid time off including vacation and parental leave
  • Retirement benefits through a defined contribution plan
  • Employee Assistance Program (EAP)
  • Bonus potential based on performance
  • Disability and life insurance options available
Full Job Description
Overview

The PepsiCo Foods North America PFNA (D3) Social Team is looking for a strategic, results-oriented Social Media Strategist who thrives in a fast-paced, innovative marketing environment. Lead the strategy and oversee activation of our social media marketing efforts for Doritos + Tostitos brands across both emerging and legacy channels within the social media ecosystem. This role will be responsible forsupporting both proactive and reactive consumer response, social strategy. The successful candidate will be a social media expert, adept in applying the latest best practices in social media content creation and consumer engagement across a broad spectrum of social media platforms.

Responsibilities

  • Responsible for development and implementation of social media communication strategies in support of brand objectives.
  • Provide guidance to Community Manager in delivering industry-leading engagement and disruptive reactive social media moments.
  • Work with influencer team to help support strategic approach and manage partners in collaboration with Brand Teams and/or other relevant stakeholders.
  • Stay informed of the latest social media related trends and best practices.
  • Advocate for new ideas and approaches in support of continuous improvement / innovation.
  • Craft engaging social media copy as needed.
  • Collaborate cross-functionally within the organization with Legal and PR partners to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk.
  • Lead social media analytics for assigned brands and help oversee report generation by team.
  • Collaborate with outside agencies and social media platforms partners to ensure best-in-class execution, always.

Compensation and Benefits:
  • The expected compensation range for this position is between $80,200 - $134,250.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

Qualifications:
  • Minimum Qualification: Undergraduate Degree
  • Preferred: Concentration in Marketing, Communications and/or New Media preferred
  • 3-4 years of professional strategic and tactical multi-channel marketing & social media communications experience

Skills:

  • Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything.
  • Proven ability to work collaboratively with others.
  • Experience and strong understanding of the social media marketing landscape and building strategies for yearlong brand support, campaign-focused and real-time.
  • Familiarity with a variety of social media analytics tools & content publishing platforms.
  • Expert level experience with social platforms like FB/Instagram, TikTok, and X
  • Exceptional communication skills (written and verbal)
  • Collaborative attitude with strong interdepartmental communication skills.
  • Ability to work under pressure in fast paced environment.
  • Creative thinker who can bring a brand voice to life across a variety of social media touchpoints.
  • Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders).
  • Entrepreneurial mindset - willingness to roll up your sleeves and get creative with their team.


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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