About the RoleCogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission and bring a spark of creativity that sets us apart from traditional B2B marketing. As an early marketing hire, you'll have an immediate, highly visible impact. If you're a creator at heart who also knows how to build systems, and you're tired of scheduling posts for brands that have nothing to say, keep reading. This is not a "post scheduler" role. You'll be a creator-operator who can take internal work (product insights, research, customer wins, point of view) and turn it into content that travels. You'll partner closely with the VP of Marketing, Product Marketing, and technical leaders to build a consistent presence, and selectively through creator/influencer collaborations.
What You'll DoOrganic Social That Drives Real Attention- Own Cogent's organic social strategy and execution (primary: LinkedIn; secondary: X/Reddit/Instagram/TikTok as appropriate).
- Create a weekly content cadence across POV, product value, customer proof, research packaging, and culture/talent content.
- Build "content series" that compound over time (e.g., weekly VM insights, AI security myths, remediation playbooks).
Executive/Founder Voice- Ghostwrite for CEO, CTO, and key leaders with a strong point of view and consistent tone.
- Build repeatable systems for capturing raw material: interviews, Slack mining, call notes, research briefs.
Content Production- Produce and edit content: short videos, motion-lite explainers, quote cards, carousels, blog-to-social repurposing.
- Use AI tools to accelerate ideation, drafting, editing, and versioning while keeping quality and credibility high.
Influencers & Collaboration- Manage paid influencer/creator relationships (selectively and tastefully) aligned to enterprise security audiences.
- Build partnerships with practitioners and communities for content collaborations: podcasts, AMAs, guest posts.
Story Packaging & Internal Project Management- Turn threat research, AI research, or product insights into marketable stories with clear narratives and guardrails.
- Coordinate with PMM on accuracy, claims, and launch timing.
What We're Looking ForMust-Have- 2-5+ years in social/content roles for B2B tech (cybersecurity preferred).
- Proven track record of growing organic presence and engagement with an enterprise audience.
- Excellent writing skills and a sharp editorial eye. You can develop a point of view without fluff.
- Strong production ability: you can create visually polished assets yourself or manage contractors who do.
- Comfortable working with technical stakeholders and translating complex topics into compelling content.
Nice-to-Have- Experience running influencer programs in B2B (not just B2C).
- Experience packaging research: threat reports, benchmarks, original analysis.
- Familiarity with brand safety and compliance concerns in cybersecurity marketing.
Why CogentCogent is redefining how AI can proactively defend organizations against evolving threats. Our mission is to empower security teams with cutting-edge AI agents and clear, actionable insights. You'll join a world-class GTM team where your work directly impacts the safety of some of the world's most sophisticated organizations.
