Social Media Specialist

iHerb

$80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Deep understanding of major social media platforms and their best practices.
  • Strong perspective on creating scroll-stopping content that engages audiences.
  • Experience with ideating and producing short-form video content.
  • Ability to collaborate with diverse teams and manage projects independently.
  • Proficient writing and communication skills for tailoring messages across platforms.
  • Experience guiding creative partners and giving actionable direction.
  • Familiarity with social media management and analytics tools.

Responsibilities

  • Develop and produce engaging social content tailored to platform specifications.
  • Collaborate with internal teams and external partners on content projects.
  • Analyze and interpret social media performance data for creative insights.
  • Manage multiple projects and prioritize tasks in a fast-paced environment.
  • Lead content ideation sessions and provide direction to creative teams.
  • Monitor industry trends and audience behavior to inform content strategies.

Benefits

  • Medical, dental, and vision insurance for eligible employees and families.
  • 401(k) plan participation with employer matching.
  • Paid Time Off and Paid Sick Leave in accordance with company policies.
  • Paid holidays observed throughout the year.
  • Potential eligibility for Restricted Stock Units and annual bonuses.
Full Job Description
Knowledge, Skills and Abilities:

Required:
  • A deep understanding of Instagram, TikTok, YouTube, Facebook, and Pinterest, including platform best practices, content formats, trends, and audience behavior.
  • A strong understanding and a clear point of view on what makes content scroll-stopping, engaging, and platform-native
  • Experience ideating, creating, and editing social content, especially short-form video
  • Ability to work independently, but you also know how to collaborate effectively across teams and with external partners to move projects forward
  • Strong writing skills with solid communication skills and know how to tailor messaging for different platforms, audiences, and creative formats
  • Comfort in guiding creators, designers, editors, influencers, or agency partners and can give clear, actionable creative direction
  • Experience with social media management, reporting, and trend-monitoring tools such as Sprout Social or similar platforms
  • Experience interpreting performance data, spot patterns, and turn learnings into better creative decisions
  • Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment without dropping details
  • Proactive, self-directed, and resourceful, with a strong sense of ownership and follow-through
  • Interest in health and wellness and excited by the opportunity to create content in a space that is constantly evolving.
  • High degree of accuracy and attention to detail
  • Excellent organization skills and ability to multi-task


Equipment Knowledge:
  • Experience CapCut or Adobe Premiere Preferred
  • Experience with Sprout Social
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred


Experience Requirements:

Generally requires a minimum of 2-4 years of experience in social media, content, digital marketing, or a related role Experience managing or contributing to brand social accounts preferred.

Education Requirements:

Bachelor's Degree in Marketing or related field preferred, or a combination of education and equivalent work experience.

#LI-LR1

The anticipated pay scale for this position can be found below, however the pay range applicable to you may vary by geographic location based on where the job is located or where you work. The final pay offered to a successful candidate will be dependent on several factors that may include but are not limited to the type and years of experience within the job, the type of years and experience within the industry, education, etc. iHerb, LLC is a multi-state employer and this pay scale may not reflect positions that work in other states or locations.

Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company's 401(k) plan. Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company's policies. Employees will enjoy paid holidays throughout the calendar year. Eligibility requirements for these benefits will be controlled by applicable plan documents.

Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.

For more information on iHerb benefits, visit us at iHerbBenefits.com.

Anticipated Pay Scale:

$80,000-$95,000 USD

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

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