THE ROLEWe're looking for a senior social media manager to own how Baseten shows up on social. Our audience is ML engineers, infrastructure teams, and technical founders, and most of them meet us first on X or LinkedIn, around a model launch, a benchmark, an open source release, or a customer result. This role decides what that first impression is.
This is a senior individual contributor role. You set the strategy and you write the posts. Day to day you'll work with product marketing, comms, design, our engineers, and our founders.
This role relies on technical credibility. You don't need an engineering background, but you do need to understand what we're claiming and why it matters. We post about latency, throughput, and GPU cost, and we hold ourselves to getting those details right.
RESPONSIBILITIES- This role is the face of the Baseten brand on our social channels and builds our direct line of communication with the community across X, LinkedIn, YouTube, and the communities where our audience already spends time.
- Track the conversation across AI and open source, and move quickly when we have something useful to add.
- Set the social strategy: what we post where, how each account grows, and how we measure it, with a clear point of view on which channels deserve investment and which don't.
- Translate technical work into posts worth sharing: model launches, benchmark results, open source projects, engineering deep dives, and customer outcomes.
- Lead the social side of launches alongside product marketing, product, and engineering.
- Produce content. Shoot and edit short-form video at events, in the office, and around launches, and brief a freelancer or design partner when that's faster.
- Scale the voices of our team. Help engineers, GTM, and leadership post in a way that still sounds like them, and ghostwrite where it helps.
- Report on follower growth, engagement, reach, and share of voice against goals, and change the plan when the numbers say to.
- Manage the contractors and creators who extend our output beyond one person.
REQUIREMENTS- 5+ years running social for a technical, developer-facing, or B2B technology brand, most of it as the person writing and shipping the posts.
- A track record of growing an account. We'll ask you to walk us through posts you wrote and what made them land.
- Technical fluency to write accurately about inference, GPUs, and model performance, and to ask our engineers the right follow-up questions.
- Native fluency on X and LinkedIn, and comfort producing short-form video.
- Experience being trusted with a brand account, including the judgment calls about what not to post.
- Comfort in a fast launch cycle where the plan changes and the window to react is short.
- A point of view on how AI companies show up online, with specifics on who does it well.
BENEFITS- Competitive compensation, including meaningful equity
- (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
- Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
- Paid parental leave
- Fertility and family-building stipend through Carrot
- (U.S. only) Company-facilitated 401(k)
- Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
