OverviewAbout the Role:
We're looking for a Community Engagement Manager within the PepsiCo Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve.
You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo's iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.
Note: This person must be currently based in New York, NY. ResponsibilitiesOwn and execute the cross-platform community engagement strategy- Define platform-specific engagement approaches based on audience behavior and brand goals
- Own content calendar and all posting across platforms
- Lead proactive and reactive engagement across comments, DMs, mentions, and conversations
- Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
- Build engagement frameworks that drive participation, UGC, and peer advocacy
- Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations.
Community Activation & Advocacy - Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
- Partner cross-functionally to execute advocacy and seeding programs
- Build repeatable workflows and guardrails for outreach and activation
- Turn high-value fan interactions into shareable brand moments
- Provide subject-matter expertise on activation tools, partner ecosystems, and enabling technologies
Brand Voice & Governance- Serve as editorial lead for community interactions across platforms
- Develop and maintain response guidelines and engagement standards
- Ensure consistent, high-quality, brand-safe moderation and outbound engagement
Insights & Planning - Monitor sentiment, trends, and behavioral signals across platforms
- Feed community and cultural insights into campaign and rapid-response ideation
- Use listening and engagement tools to improve responsiveness and insight quality
- Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs
Risk Management & Escalation- Monitor and triage sensitive interactions and reputation risks
- Execute escalation protocols with Legal, PR, Customer Care, and Brand teams
- Protect brand trust through timely and accurate responses
Measurement & Optimization- Track KPIs across engagement quality, sentiment, participation, and response performance
- Measure impact of gifting, seeding, and advocacy programs
- Contribute community insights to broader performance reporting
- Drive test-and-learn optimization of engagement approaches
Compensation and Benefits:- The expected compensation range for this position is between $88,200 - $147,650.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.
- Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications- 3-5+ years experience in community management, social engagement, or audience strategy
- Demonstrated success managing high-volume brand social engagement and moderation
- Experience executing gifting, seeding, or advocacy programs
- Strong platform fluency across major and emerging social platforms
- Exceptional written communication and brand voice control
- Experience with social listening, engagement, moderation, or community management tools
- Strong judgment in escalation and reputation-sensitive interactions
- Ability to translate community insight into strategic recommendations
- Comfortable operating in fast-moving, culture-driven brand environments
The Ideal CandidateYou are a culture-first operator. You're deeply tuned into conversation, community, and tone, and you care about how brands show up moment to moment. You move quickly, exercise good judgment, and take pride in representing the brand with clarity and humanity. You thrive in the work itself, and you see community as a powerful driver of relevance and trust.
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