Job DescriptionAbout the role:Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.
What you'll do:- Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
- Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
- Create, source, script, shoot, and post content daily
- Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
- Support brand partnerships and influencer initiatives end-to-end
- Monitor and engage community: comments, followers, and UGC on a daily basis
- Track platform performance and translate data into actionable strategy
- Embody and foster The Class brand voice across all consumer touchpoints
- Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative - translating brand strategy into tangible content and campaigns
- Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, managing outreach and relationships, and reporting on outcomes
QualificationsWho you are:- A brand-centric storyteller with a genuine marketing mindset
- Proactive and opinionated -- you advocate for your ideas
- Scrappy and resourceful, with an entrepreneurial approach
- Comfortable with ambiguity in a fast-moving, founder-led environment
What you've done:- Minimum of 5 years of related social media experience, with an emphasis on short-form reel content.
- A portfolio of work that demonstrates your content creation skills. Applications without portfolio links will not be considered.
- Experience with short-form reel content required.
- Experience growing Youtube accounts (either professional or personal) is preferred, but not required.
- Proven ability to uncover and implement emerging trends
- Worked in high-level content strategy and hands-on production. Experience on camera preferred.
- Experience working in fast-paced, founder-led, start-up environments
- Video production experience-you're intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere, Capcut, and/or Descript
Additional InformationSalary The approximate salary range for this position is $95,000-$105,000. The exact salary offered may vary based on job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education and training, business needs, and market demands.
What we offer:- Unlimited paid vacation policy
- Flexible in-office/remote working environment with approximately 3 days in the office
- Medical, dental, vision, & 401K plan
- A free digital subscription, studio attendance, and employee discounts on all retail products
- A dynamic, creative, fun, and kind work environment centered around the workout method
