About the Role: We're looking for an experienced
Social Lead to define and drive Nanit's organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.
You'll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working cross-functionally with Creative, you'll help translate that strategy into a distinct social expression of the brand through voice, storytelling, creative concepts, and platform-native execution.
What You'll Do:- Own organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, audience insight, and performance data
- Develop audience-led content approaches for distinct parent mindsets and moments
- Evolve Nanit's social voice, tone, and point of view across platforms
- Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities
- Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards
- Manage and mentor one direct report, providing strategic direction and feedback
- Partner with the influencer lead to identify, onboard, and oversee creators on retainer
- Partner with paid social counterparts to scale high-performing organic ideas
- Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem
Who You Are:- 6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency
- Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations
- Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood
- A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas
- Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution
- Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently
- Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work
- Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation
- Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded
- Fluent in social performance data, with the ability to identify what's working, why, and how to apply those learnings
- Experienced leading creators and cross-functional partners from strategy and briefing through execution
- Comfortable balancing long-term content planning with fast-moving, reactive social opportunities
Why You'll Love Working Here:- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
EEO, Salary and Location: This is a hybrid role that will require prospective candidates to be in our NYC 3 days per weekSalary Range: $130,000 to $140,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
