About the Role:We're looking for a Product & Retail Marketing Manager to own go-to-market strategy for Nanit's feature/hardware launches and lead our retail marketing efforts across key accounts. This role sits at the intersection of product and marketing - someone who can translate a feature roadmap into a clear launch plan, and just as comfortably turn brand messaging into retail-ready programs that drive sell-in and sell-through at Amazon, Target, or Babylist.
Reporting to the Senior Director of Product Marketing & GTM Strategy, you'll partner closely with product, sales, creative, brand, growth, and CS teams - plus retail partners directly - to bring launches and in-store or on-site moments to life.
What You''ll Do:Product Marketing
- Own go-to-market strategy and execution for software feature launches - from brief through positioning, messaging, sales/CS enablement, and post-launch measurement
- Support hardware launch GTM from concept to shelf, aligning product messaging with production timelines, retail sell-in windows, and inventory availability
- Partner with product and engineering to build commercial launch timelines and keep cross-functional workstreams on track
- Translate product capabilities into clear, compelling narratives that resonate with parents
- Own and maintain messaging frameworks for key products and features, ensuring consistency across launches, retail, paid, and owned touch-points
- Build and maintain lifecycle and education content that helps customers get lasting value from Nanit's products
- Partner with UX Research to surface consumer insights that inform product roadmap and messaging, and collaborate with outside research/insights partners (agencies, panels, etc.) to fill gaps and validate market opportunities
Retail Marketing
- Own retail marketing programs across key accounts (Amazon, Target, Babylist) that drive traffic, conversion, and consistent brand presence
- Translate brand and product messaging into retail-ready assets - display ad copy, PDP content, influencer briefs, and in-store/on-site placements
- Manage retail marketing calendars and deliverable trackers to hit retailer-specific launch and campaign deadlines
- Cultivate relationships with retail partners to identify and activate on brand exposure opportunities
Other
- Monitor competitive landscape, trends, and customer feedback to inform hardware/software launch and retail strategy
- Ensure product launches and retail moments stay consistent with Nanit's voice and visual identity
- Report on launch (feature, hardware, retail program) performance, using data to refine future strategy
Who You Are:- 5+ years of experience in product marketing, retail marketing, or a role spanning both - ideally at a consumer tech, hardware, or DTC company
- A track record of owning GTM plans or retail programs end-to-end, from strategy through execution and measurement
- Comfortable managing multiple launches and deadlines simultaneously in a fast-moving environment
- Strong writer and communicator, able to translate product features into messaging that works across owned, retail, and paid channels
- Naturally curious about the end consumer, with an instinct for grounding product and retail decisions in what parents actually experience
- Highly organized and detail-oriented, you don't lose track of deliverables across several retailers and launches at once
- Strong cross-functional collaborator, you bring in the right people at the right time without needing everything defined upfront
- Data-informed: you use performance data to guide decisions, not just gut instinct
- Direct retail partner-facing experience (Amazon, Target, or similar) strongly preferred
Why You'll Love Working Here:- Hybrid in office schedule
- Remote work from home month in August
- Flexible PTO (we trust you to take the time you need)
- Equity options so you can share in our growth
- Paid parental leave for all new parents
- Employee discounts on Nanit products
- Work from home stipend
- Monthly team events
EEO, Salary and Location: This is a hybrid role that will require prospective candidates to be in our NYC 2-3 days per weekSalary Range: $100,000 to $110,000 + plus equity and benefits. The base pay is one component of Nanit's total compensation package, which may also include access to healthcare benefits, a 401(k) plan, short-term and long-term disability coverage, and basic life insurance. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.
