What you'll need to succeed as a Lead Analyst, Social Media at XPOMinimum qualifications:
- Bachelor's degree or equivalent related work or military experience
- 4+ years of progressive social media experience, including recent ownership of corporate social channels
- Proven success growing social channels with measurable results across engagement, audience growth or other KPIs
- Hands-on experience concepting, capturing and editing social-first content, including short-form video, photography and graphics
- Experience owning social end-to-end: strategy, content planning, creation, publishing, community management and analytics
- Comfort working as a hands-on individual contributor, owning both strategy and execution
- Strong writing, editorial judgment and ability to use performance data to optimize content
- Experience partnering with executives and cross-functional stakeholders in a fast-paced environment
- Proficiency with Adobe Creative Suite, CapCut or Canva and social platforms such as Sprout or Hootsuite
- Willingness to travel to XPO locations and events to identify stories and capture content
Preferred qualifications:
- Experience in B2B, transportation, logistics, manufacturing, industrial, automotive or another operational industry
- Experience making complex or technical topics engaging on social
- Experience with paid social, social listening or influencer campaigns
- Portfolio or examples of social-first content personally created or produced
About the Lead Analyst, Social Media jobPay, benefits and more:
- Competitive compensation package
- Full health insurance benefits available on day one
- Life and disability insurance
- Earn up to 15 days of PTO over your first year
- 9 paid company holidays
- 401(k) option with company match
- Education assistance
- Opportunity to participate in a company incentive plan
What you'll do on a typical day:
Drive Social Media Strategy
- Develop and execute XPO's social media strategy across LinkedIn, Instagram, Facebook, YouTube, X and emerging platforms
- Build channel-specific strategies aligned with business priorities, audience behaviors and platform best practices
- Create social media roadmaps, editorial calendars and campaign plans
- Identify opportunities to elevate XPO's brand, frontline culture, operational expertise and executive thought leadership
- Monitor social trends and emerging formats to continuously evolve strategy
- Own social strategy and execution, balancing long-term planning with day-to-day content creation
Create Engaging Content
- Personally concept, capture and edit social-first video, photography and graphics
- Find and capture stories from XPO service centers, drivers, frontline employees and operational leaders
- Turn complex transportation and logistics topics into engaging social content
- Partner across the business to bring customer, employee, recruiting, event and executive stories to life
Manage Channels & Community Engagement
- Oversee publishing, scheduling and community management across XPO's social channels
- Engage with audiences in a timely, professional and brand-appropriate manner
- Ensure content aligns with brand standards, legal guidelines and company messaging
- Manage content planning, approval and production processes
- Adapt content and messaging to each platform while maintaining a consistent brand voice
Drive Performance & Insights
- Track social performance across channels, campaigns and content formats
- Turn analytics into recommendations that improve engagement, reach and business impact
- Report on KPIs, trends, audience growth and content performance
- Use performance data to continuously optimize content and channel strategy
Annual Salary Range: $109,955 to $137,443 Actual compensation may vary due to factors such as experience and skill set. This is an incentive-based position, which may include bonuses, incentive or commission plans.
The above statements are not an exhaustive list of all required responsibilities, duties and skills for this job classification.
