Social Lead

Doji

$80K — $95K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in social media management, particularly in fashion or media.
  • Strong editorial perspective with a genuine appreciation for fashion and culture.
  • Proven leadership skills to guide and inspire a team.
  • Experience creating and executing innovative social media content formats.
  • Understanding of analytics to track and optimize content performance.
  • Established network of creators and industry collaborators.

Responsibilities

  • Own and develop the content strategy and calendar for social platforms.
  • Create distinctive content formats that embody the Doji brand.
  • Guide the Social Editor and Visual Designer on brand-consistent visuals and messaging.
  • Cultivate relationships with influencers and cultural figures for organic engagement.
  • Quickly identify and leverage real-time content opportunities in fashion and culture.
  • Foster community participation through interactive content and campaigns.
  • Analyze performance metrics to continually refine social strategies.

Benefits

  • In-person collaboration in the vibrant NYC office.
  • Opportunity to shape the brand's social media presence from the ground up.
  • Collaboration with leaders and founders for strategic brand alignment.
  • Chance to engage with a network of influential creators.
  • Exposure to cutting-edge trends in fashion and technology.
Full Job Description
The Role

We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.

As Social Lead you will...
  • Own the content strategy and calendar - choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
  • Develop repeatable, Doji-ownable content formats and see them through from concept to published post
  • Direct our Social Editor and Visual Designer on copy, video, and visual identity
  • Drive our tastemaker strategy - building relationships with creators and culturally relevant figures who bring Doji into their world organically
  • Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
  • Help facilitate community engagement through content - contests, styling challenges, UGC campaigns, and more
  • Track content performance, review analytics, and use data to inform and evolve strategy
  • Work with founders to align content with new product features and overall brand direction
You're a great fit if you...
  • Have a strong editorial point of view and genuine taste in fashion and culture
  • Are a natural leader who can set direction and bring a team along with you
  • Are chronically online and fluent in both fashion culture and internet culture
  • Can conceive a format, brief a team, and see it through to a finished post
  • Move fast without sacrificing quality
  • Are comfortable with ambiguity and thrive in an early-stage environment
  • Have experience running social at a fashion publication, brand, or media company
  • Have a network of creators, talent, and collaborators you can activate


Bonus if you...
  • Have experience with influencer marketing and talent relationships
  • Have launched original content formats from scratch
  • Have experience growing social accounts from early stage
  • Have experience as a creative director
  • Are excited about AI and the future of fashion technology

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