The RoleWe're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.
As Social Lead you will...- Own the content strategy and calendar - choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
- Develop repeatable, Doji-ownable content formats and see them through from concept to published post
- Direct our Social Editor and Visual Designer on copy, video, and visual identity
- Drive our tastemaker strategy - building relationships with creators and culturally relevant figures who bring Doji into their world organically
- Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
- Help facilitate community engagement through content - contests, styling challenges, UGC campaigns, and more
- Track content performance, review analytics, and use data to inform and evolve strategy
- Work with founders to align content with new product features and overall brand direction
You're a great fit if you...- Have a strong editorial point of view and genuine taste in fashion and culture
- Are a natural leader who can set direction and bring a team along with you
- Are chronically online and fluent in both fashion culture and internet culture
- Can conceive a format, brief a team, and see it through to a finished post
- Move fast without sacrificing quality
- Are comfortable with ambiguity and thrive in an early-stage environment
- Have experience running social at a fashion publication, brand, or media company
- Have a network of creators, talent, and collaborators you can activate
Bonus if you...- Have experience with influencer marketing and talent relationships
- Have launched original content formats from scratch
- Have experience growing social accounts from early stage
- Have experience as a creative director
- Are excited about AI and the future of fashion technology