Social & Influence Lead

Parloa

• $170K — $197K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of social media management experience in B2B tech.
  • Exceptional editing and writing skills with a strong, human voice.
  • Deep understanding of online idea and narrative dissemination.
  • Ability to engage with and secure relationships with influential individuals.
  • Experience managing agencies effectively without over-dependence.
  • Comfortable advocating for distinct, compelling viewpoints.
  • Agile in responding to evolving news and trends.

Responsibilities

  • Define and shape Parloa's social media voice and strategy.
  • Transform various company moments and industry news into engaging content.
  • Amplify ideas from executives and community influencers.
  • Experiment with diverse content formats, including humor and data-driven posts.
  • Prioritize quality over quantity in social media content.
  • Plan and manage the social media editorial calendar effectively.
  • Track and analyze social media performance metrics to inform strategy.

Benefits

  • Opportunity to pioneer influence-driven social media strategies.
  • Ownership of impactful brand narratives and executive positioning.
  • Collaborative work environment focused on accountability and high standards.
  • Fast-paced atmosphere with a focus on meaningful contributions from day one.
  • Access to innovative AI technologies impacting customer experience.
Full Job Description
About the role:

As our Social & Influence Lead, you'll own how Parloa shows up in the conversations shaping our market: making our corporate channels worth following, positioning our executives as influential voices, and building relationships with the people our audience already listens to.

This isn't a passive social media management job. It's an influence-building job.

Areas of ownership:

You'll own Parloa's LinkedIn, X, and emerging social accounts, making them feel less like corporate distribution channels and more like content people want in their feeds.

You'll:
  • Define what Parloa talks about and how we sound on social media and communities.
  • Turn launches, industry news, research, events, and company moments into content people want to engage with.
  • Connect and amplify the best ideas coming from our executives, creators, customers, and the industry.
  • Experiment with writing, video, data, humor, and new formats.
  • Say no to content that exists only because someone thinks we should post it.
  • Plan and execute Parloa's social media editorial calendar.
  • Own the social media metrics/KPIs, using the data to identify social media opportunities.
Who are you:
  • More than 5 years of experience in managing social media and growing online communities.
  • Are an exceptional editor and writer who can spot a great hook and protect a sharp, human voice.
  • Understand how ideas, people, and narratives spread online because you're genuinely immersed in B2B tech.
  • Know what makes someone - or a brand - worth following.
  • Can manage agencies and keep external partners accountable without becoming dependent on them.
  • Know how to build genuine relationships with influential people.
  • Are comfortable pushing for a stronger point of view when the safe version is forgettable.
  • Move quickly when something interesting is happening.
Our recruiting process:

Talent Acquisition → Hiring Manager → Technical Interview(s) → Bar Raiser
Why Parloa?

We're at the beginning of a new era in customer experience, one where AI doesn't just respond, but understands, reasons, and takes action. We're building agentic AI that enterprises trust with their most important customer moments: complex questions, high volumes, real stakes. When millions of people reach out to a brand, those interactions aren't just support tickets; they're defining experiences. We're here to raise the standard: making every conversation seamless, intelligent, and genuinely helpful. If you care about shaping how businesses and customers connect at scale-and want your work to matter in real, everyday moments-this is where you do it.

At Parloa, ownership isn't a buzzword; it means being accountable for outcomes, not just tasks. We operate in a category that's evolving fast, where the bar is high, and the problems are complex. We hire people who think in solutions, communicate with clarity, and follow through. People who are comfortable making decisions, taking responsibility, and raising the standard for themselves and those around them.

We've grown beyond the earliest startup phase, but we've kept the intensity: fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.

Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital, we're scaling with a clear ambition: to become the global category leader in enterprise-grade conversational AI.

Salary includes OTE

Salary Range

$170,000-$197,000 USD

Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.

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