Social Content Lead

Match Group, Inc.$95K — $110K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6+ years of experience in social content creation for brands or as an independent creator (portfolio required)
  • Strong knowledge of short-form video content and social-first storytelling
  • Proficient in content production tools like CapCut and Adobe Premiere Pro
  • Experience managing content calendars and balancing reactive and planned posts
  • Ability to work collaboratively with cross-functional teams and external talent
  • Excellent communication, organizational, and creative skills
  • Bonus: On-camera experience or directing influencers

Responsibilities

  • Concept, shoot, edit, and publish engaging content for TikTok, Instagram, and YouTube
  • Manage the day-to-day social content calendar, balancing planned and responsive content
  • Translate cultural insights and trends into attractive content for audiences
  • Develop scalable content series to enhance Tinder's brand voice and engagement
  • Collaborate with internal teams to create culturally relevant campaigns
  • Direct and work with external creators and talent to boost creative output
  • Analyze audience feedback and performance metrics to optimize future content

Benefits

  • Hybrid work model with in-office collaboration three times a week in Los Angeles
  • Opportunity to work at the intersection of culture and social media
  • Collaborative environment with exposure to cross-functional teams
  • Opportunity for hands-on creation and direction of influencer content
  • Fast-paced role that encourages creativity and cultural engagement
Full Job Description
The Team:

Tinder's Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with. We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms-balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation.

The Role:

We're looking for a creator who doesn't just "make content"-you understand the internet. You know what stops the scroll, what feels native vs. forced, and how to turn an idea into something people actually want to watch and share. You'll concept, shoot, edit, and publish content across platforms like TikTok, Instagram, and YouTube-with a focus on speed, taste, and cultural relevance.

In addition to creating content yourself, you'll help run the day-to-day content engine by managing the content calendar, identifying what we should make, and collaborating with creators and cross-functional partners to bring ideas to life. This is a hybrid role for someone who can both execute and orchestrate.
Where you'll work:

This is a hybrid role and requires in-office collaboration three times per week in Los Angeles, CA.

In this role, you will:
  • Concept, shoot, edit, and publish platform-native content across TikTok, Instagram, YouTube, and emerging social platforms
  • Own and manage the day-to-day social content calendar, balancing planned campaigns with reactive cultural moments
  • Translate dating truths, internet trends, and audience behaviors into highly engaging content designed to drive conversation, sharing, and participation
  • Develop scalable content series and repeatable formats that strengthen Tinder's voice and increase audience engagement
  • Partner closely with Social Strategy, Brand, Product, and Partnerships teams to bring campaigns and launches to life in ways that feel culturally relevant and native to each platform
  • Brief, direct, and collaborate with external creators, freelancers, and talent partners to scale creative output when needed
  • Monitor performance metrics, audience feedback, and platform trends to refine creative direction and optimize content performance
  • Build content that reflects platform-specific creative best practices, including pacing, hooks, captions, editing style, and visual storytelling
  • Improve content workflows and creative systems to increase speed, efficiency, and scalability


Skills Required:
  • 4-6+ years of experience creating social content for a brand, media company, agency, or as an independent creator (portfolio required)
  • Strong understanding of social-first storytelling, internet culture, platform trends, and short-form video content
  • Proven ability to concept, shoot, edit, and publish content using tools such as CapCut, Adobe Premiere Pro, or similar platforms
  • Experience managing content calendars, balancing reactive and planned content, and translating performance insights into creative recommendations
  • Proven ability to collaborate cross-functionally with Brand, Product, Partnerships, creators, and external talent in a fast-paced environment
  • Strong communication, organizational, and creative judgment skills, with a high-ownership and hands-on approach
  • Bonus: On-camera experience or experience directing creators, talent, or influencer content


$ 95000- $110000 a year

The salary range for this position is $95,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

About Match Group, Inc.

Match Group, Inc. is an American internet and technology company headquartered in Dallas, Texas. It owns and operates the largest global portfolio of popular online dating services including Tinder, Match.com, Meetic, OkCupid, Hinge, PlentyOfFish,UPWARD, Ship, and OurTime, totalling over 45 global dating companies. The company was owned by parent company IAC and in 2019, the company had 9.283 million subscribers, of which 4.554 million were in North America. Japan is the company's second largest market, after the United States. In July 2020, Match Group became a separate, public company.
Learn more about Match Group, Inc.
Size
2,500 employees
Market Cap
$28,680
Industry
5 Year Trend
+1820%
NASDAQ

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