Senior Strategy Manager (Integrated)

AI Digital

$110K — $130K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in media, advertising, strategy, planning, programmatic, or a related field
  • Proven track record of leading RFI/RFP development with minimal supervision
  • Expertise in digital media, programmatic advertising, and omnichannel campaign planning
  • Exceptional research and analytical skills to craft compelling strategic narratives
  • High proficiency in PowerPoint and Google Slides for impactful presentations
  • Ability to thrive in a fast-paced environment, managing multiple priorities
  • Familiarity with AI tools and a curiosity for automation and coding techniques.

Responsibilities

  • Lead RFI/RFP development for significant opportunities, shaping narrative and strategy autonomously
  • Act as a strategic resource for Growth and client accounts, delivering recommendations for retention and growth
  • Perform in-depth industry and market research to guide strategic decisions and client materials
  • Enhance strategy workflows and materials to boost team efficiency and effectiveness
  • Create and present strategic recommendations for client meetings and pitches, collaborating with various teams

Benefits

  • Opportunity to work independently on high-impact projects
  • Role supports collaboration across different departments for a unified strategy
  • Focus on professional growth through industry research and thought leadership
  • Emphasis on efficient workflows leveraging AI tools and technology
  • Engagement in a dynamic environment conducive to innovative thinking
Full Job Description
Responsibilities

Proposal & RFP Leadership: Independently lead RFI/RFP development for major opportunities, owning the narrative, structure, and strategic rationale with greater autonomy than Strategy Managers.

Growth & Client Strategy Partnership: Serve as a key strategic resource for Growth and designated accounts, developing proactive recommendations that support client objectives, retention, and new business growth.

Industry Research & Thought Leadership: Conduct comprehensive industry, audience, category, and market research to inform strategic decisions, internal POVs, capabilities decks, and client-facing materials.

Operational Contribution: Help improve strategy workflows, reusable materials, templates, and AI-enabled processes that enhance Strategy and Planning team efficiency.

Presentation & Stakeholder Support: Develop and present strategic recommendations for client pitches, QBRs, and priority requests in partnership with Strategy, Planning, Growth, and Client Services.

Experience & Skills

5-8 years of experience in media, advertising, strategy, planning, programmatic, or a related field.

Demonstrated ability to independently lead RFP/RFI development and manage complex strategic projects with minimal oversight.

Strong understanding of digital media, programmatic advertising, audience strategy, and omnichannel campaign planning.

Excellent research, analytical, and storytelling skills, with the ability to translate data and insights into compelling strategic narratives.

Proficiency in PowerPoint and/or Google Slides, with a high standard for quality and presentation design.

Ability to manage multiple priorities simultaneously and operate effectively in a fast-paced, cross-functional environment.

Collaborative mindset with the ability to work across Strategy, Planning, Growth, and Client Services.

Strong fluency with AI tools as part of the strategy workflow, with curiosity around light vibe coding, custom assistants, automation-building, and low-code/no-code tools as a plus.

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