Zimmer Biomet Holdings

Senior Specialist Digital Marketing

Zimmer Biomet Holdings$90K — $110K *
US-AnywhereRemote in United States
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree (4 years experience) or Associate's Degree (6 years experience) or High School Diploma (8 years experience) required.
  • 2+ years of experience in web content authoring or digital content management preferred.
  • Experience with Adobe Experience Manager (AEM) or similar CMS is preferred.
  • Proficiency in HTML and CSS for page updates and QA preferred.
  • Familiarity with MedTech or regulated industries preferred.

Responsibilities

  • Create and manage web pages and digital content in Adobe Experience Manager.
  • Optimize digital assets in the CMS DAM system, ensuring all are correctly formatted and tagged.
  • Execute page designs and layout adjustments, adhering to branding and design systems.
  • Implement metadata and tagging standards to enhance content discoverability.
  • Coordinate with external vendors and agencies for project deliverables and quality assurance.
  • Review content for mobile responsiveness and accessibility before publication.
  • Identify and enhance workflow efficiencies in content authoring and governance.

Benefits

  • Opportunity to work in a highly regulated MedTech environment.
  • Collaboration with cross-functional teams including marketing and UX.
  • Chance to engage with external vendors and agencies for diverse projects.
  • Focus on improving digital content processes and standards.
  • Potential for occasional travel to enhance team and vendor relations.
Full Job Description
What You Can Expect

Authors, publishes, and optimizes digital content across enterprise web properties in a highly regulated MedTech environment. The role combines hands-on CMS authoring with UX/UI execution, metadata and tagging implementation, and vendor coordination to deliver compliant, accessible, and high-performing digital experiences that support business objectives.

How You'll Create Impact

  • Create, edit, QA, publish, and maintain web pages, landing pages, campaign pages, and product pages within the enterprise CMS (Adobe Experience Manager) using approved templates, components, and workflows.
  • Upload, manage, and optimize digital assets within the CMS digital asset management (DAM) system, ensuring assets are properly tagged, formatted, and current.
  • Execute page layouts and content presentation using HTML, CSS, and CMS component configuration within established design systems and brand guidelines.
  • Implement and maintain metadata, taxonomy, and tagging standards across digital properties to improve content discoverability, governance, and reporting.
  • Support Meta pixel, event tracking, and tagging implementation in alignment with campaign measurement, analytics, and platform integration needs.
  • Review all content for mobile responsiveness, accessibility compliance, semantic structure, and overall user experience quality prior to publication.
  • Apply on-page SEO best practices including metadata fields, headings, alt text, internal linking, and structured content elements.
  • Serve as the day-to-day partner for external vendors and agencies, coordinating deliverables, clarifying requirements, and maintaining quality standards.
  • Collaborate with marketing, product management, regulatory/legal/compliance, UX, analytics, and IT stakeholders to translate business requirements into effective digital content.
  • Troubleshoot and resolve CMS authoring issues, broken links, component errors, and content presentation problems.
  • Create and maintain authoring documentation, training materials, and standard operating procedures to enable consistent publishing practices.
  • Identify and drive process improvement opportunities across content workflows, authoring standards, governance, and operational efficiency.


What Makes You Stand Out

  • Content Management: Proficiency in enterprise CMS platforms (e.g., Adobe Experience Manager), including authoring, publishing, DAM operations, and workflow management.
  • UX/UI & Front-End Skills: Working knowledge of HTML, CSS, responsive design, and accessibility standards with the ability to execute page-level updates and troubleshoot presentation issues.
  • Metadata & Digital Marketing: Understanding of metadata, taxonomy, tagging, SEO principles, and analytics enablement within a digital content environment.
  • Regulatory Awareness: Familiarity with content governance, compliance review workflows, and quality standards applicable to a regulated Med Tech or Life Sciences organization.
  • Vendor & Stakeholder Collaboration: Demonstrated ability to coordinate with cross-functional teams and outside partners, including agencies to manage deliverables and maintain quality.
  • Process Improvement: Proactive mindset for identifying workflow inefficiencies and driving practical enhancements to authoring standards, templates, documentation, and content lifecycle practices.


Education and Experience

  • Minimum Qualification Required: Bachelor's Degree and 4 years of relevant experience, or Associate's Degree and 6 years of relevant experience, or High School Diploma or Equivalent and 8 years of relevant experience
  • 2+ years of experience in web content authoring, digital content management, or website operations preferred.
  • Experience working in an enterprise CMS environment such as Adobe Experience Manager (AEM) or similar platform preferred
  • Working knowledge of HTML/CSS with the ability to make page-level UX/UI updates and perform content QA preferred
  • Experience in MedTech, Life Sciences, healthcare, or another regulated industry preferred
  • Experience with metadata management, tagging, SEO, vendor coordination, or content process improvement preferred


Travel Expectations

  • Occasional overnight, domestic travel up to 10% annually


Expected Compensation Range: $90k to $110k, plus target bonus

About Zimmer Biomet Holdings

Zimmer Biomet Holdings is a global leader in musculoskeletal healthcare. The company designs, manufactures, and markets orthopedic reconstructive products, sports medicine, biologics, extremities, and trauma products. Zimmer Biomet serves healthcare professionals and patients in more than 100 countries. The company is committed to improving patient outcomes and has a strong focus on innovation and sustainability.
Learn more about Zimmer Biomet Holdings
Size
19,500 employees
Market Cap
$26.7 billion
Industry
Net Income
-$138.9 million
Founded
1927
5 Year Trend
+0.4%
Revenue
$7 billion
NASDAQ

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