Senior Solution Marketing Manager - Global Narrative & Portfolio Strategy

LifeWorks, Inc.$108K — $143K *
Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years in product marketing with multi-product portfolio focus (B2B preferred).
  • Proven track record of creating effective narratives and GTM strategies that support sales teams.
  • Strong storytelling skills, simplifying complex products into engaging stories.
  • Experience developing sales playbooks and enabling proposal or sales teams.
  • Analytical mindset for leading market research and positioning decisions.
  • Demonstrated ability to collaborate effectively across product, sales, and marketing departments.

Responsibilities

  • Define and maintain global narrative, product positioning, and value propositions for the portfolio.
  • Build and align the portfolio go-to-market strategy across all products.
  • Create and manage product playbooks to aid the proposal team in winning.
  • Partner with product teams to develop marketing assets that reflect the new narrative.
  • Lead market research and trend analysis to inform positioning strategies.

Benefits

  • Flexible work arrangements to support work-life balance.
  • Opportunities for professional development and continuous learning.
  • Collaborative and innovative work environment that values contributions.
  • Exposure to cross-functional teams and strategic initiatives.
Full Job Description
You are the architect of our story. As the Senior Solution Marketing Manager for Global Narrative & Portfolio Strategy, you own how the portfolio is positioned in the market: the global narrative, the value propositions that differentiate us, and the go-to-market strategy that ties it all together. Your mandate is coherence - ensuring that every product, in every conversation, ladders up to one consistent and compelling point of view. You are the single source of truth for what we say and why.
What you'll do
  • Global narrative & positioning - define and maintain the global narrative, product positioning, and value propositions across the entire portfolio.
  • Portfolio GTM strategy - build the portfolio go-to-market strategy and ensure alignment across all products.
  • Product playbooks - create and own the product playbooks that equip the proposal team to win.
  • Product marketing assets - partner closely with the product team to develop product marketing assets infused with the new narrative.
  • Market research & trends - lead market research and trend analysis so our positioning is grounded in where the market is going, not where it has been.


What you bring
  • 7+ years in product marketing, with proven experience positioning a multi-product portfolio (B2B preferred).
  • A track record of building narratives, value propositions, and GTM strategies that sales teams actually use.
  • Strong storytelling and messaging craft - you turn complex products into clear, compelling stories.
  • Experience creating sales playbooks and enablement content for proposal or sales teams.
  • Analytical rigor: comfortable leading market research and translating insight into positioning decisions.
  • Excellent cross-functional collaboration skills across product, sales, and marketing.


Salary Range: $108,000-$143,000

Performance Bonus or Sales Incentive Plan: 10%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise.

About LifeWorks, Inc.

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Joining LifeWorks, Inc. presents an unparalleled opportunity to become part of a leading team dedicated to professional growth and innovation in the industry. LifeWorks, Inc. is renowned for its commitment to excellence and a culture that fosters diversity and leadership.

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