The Opportunity - Senior Software Engineer II, Business Systems (Remote - USA / Canada) You'll build the internal software that runs Wrapbook's marketing, sales, and client operations - full-stack: interfaces, back-end services, APIs, and data pipelines. Salesforce is one of the systems you'll build in and integrate with, alongside the custom applications and services you'll own. This is an AI-native team: you'll use agentic coding tools to prototype fast and ship to production, work across a cloud data stack, and build LLM-powered features into the products you ship.
Who You Are: - You go to the work. You'd rather sit with an operator and watch the process than wait for a finished requirements doc.
- You redesign the workflow, not just automate the task - you ask why a process exists in that shape before you build.
- You're a real engineer who respects the platform. You've worked in Salesforce and don't consider it beneath you; when the no-code path runs out of road, you're who builds past it, bringing engineering rigor to a surface that's often had none.
- You can hold the business conversation. Half the job is translating what an operator needs into what to build - and pushing back when the ask is wrong.
- You know when the answer is an agent, when it's deterministic automation, and when it's not software at all.
- You own ambiguity end-to-end - observe, build, validate, ship.
- You've probably been an early engineer somewhere: a founding or small team where you wore every hat and shipped before the requirements were clear, or you work like someone
What You'll Do: - Design, build, and ship internal applications and services end-to-end, with clean architecture and long-term maintainability as the baseline.
- Build and integrate APIs across the marketing, sales, and client operations stack - telephony, marketing automation, sales engagement, support, and BI - with reliable handoffs and schema integrity.
- Build and own data pipelines that feed reporting and operational systems.
- Extend and maintain our Salesforce platform (Flows, Apex, Lightning Web Components) to the same engineering bar as everything else you build.
- Design AI-native workflows and agents where they create real leverage, with the guardrails and human-in-the-loop controls to run them in production.
What You'll Have: - 5+ years hands-on software engineering - full-stack, backend, or systems backgrounds preferred
- Fluent in a modern language or two (e.g., Python, JavaScript) and quick to pick up the next
- Experience with agentic coding tools (e.g., Cursor, Claude Code, Codex)
- Fluent in SQL, and strong on data architecture - schema design, data modeling, and pipelines
- Builds usable interfaces - UX/UI sense for internal tools people actually want to use
- Designs API integrations with attention to schema mapping, error handling, and data fidelity
- Has built or integrated with Salesforce (Apex, Flows, APIs) and is willing to keep going deep on it
- Ships production software with version control, testing, and CI/CD as default
- Owns the full development lifecycle - from requirements through UAT, release, and iteration
- A point of view on where AI and agents create leverage in real workflows, from hands-on building
- Bonus: entertainment or project-based industry experience; telephony integration (e.g., Zoom Contact Center); Salesforce certifications
Why Join UsAt Wrapbook, creativity meets technology - and not just in the product.
In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you'll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:
- Unlimited Paid Time Off
- Work from anywhere in Canada and USA
- Health and Dental benefits
- Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
- Up to 2% matching RRSP / 401K
- Learning and Development opportunities
- Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Apply NowHave we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!
#LI-Remote
