Job Description

The Consumer Senior Sales Enablement Specialist is a strategic, field-embedded enablement leader who drives sustained sales performance and client experience excellence across the Consumer Bank, including branches, contact center, home lending, business banking, and other Consumer-facing channels.

This role translates enterprise and Consumer Bank strategy into consistent frontline execution by activating high-impact behaviors, strengthening coaching disciplines, reinforcing sales tools and CRM adoption, and closing skill gaps at scale. The Consumer Senior Sales Enablement Specialist operates as a trusted advisor to Consumer leaders, providing performance insights, influencing priorities, and shaping enablement solutions that drive measurable results.

With a strong presence across the WSFS footprint, the Specialist gathers cross-channel insights, identifies systemic opportunities, and partners closely with the Sales Enablement Manager and business stakeholders to continuously improve programs, tools, and processes. This role also serves as a technical and functional leader, modeling best practices and providing guidance to junior enablement colleagues.

Regular travel across the WSFS footprint ensures strong field relationships and real-time support.

Job Responsibilities:

• Act as a strategic enablement partner to Consumer leaders across channels, supporting enterprise campaigns, priority initiatives, and localized performance needs.
• Participate in cross-functional forums to share insights, influence direction, reinforce priorities, and ensure alignment between strategy and frontline execution.
• Contribute thought leadership to the evolution of Consumer sales practices, tools, and performance management approaches.
• Support Salesforce sales enablement strategy for Consumer Banking, maximizing platform capabilities to enhance pipeline management, forecasting accuracy, performance visibility, and sales productivity across multiple channels.
• Own the end-to-end lifecycle of Salesforce initiatives, including business requirements gathering, solution design, user acceptance testing (UAT), pilot execution, launch readiness, field communication, and post-implementation adoption coaching.
• Design and operationalize Salesforce dashboards and reporting solutions that provide actionable insights for executives, managers, and frontline teams, enabling data-driven decision making and performance management.
• Act as a trusted advisor between the field, sales leadership, and business partners, ensuring Salesforce enhancements align with business strategy, user needs, and organizational priorities.
• Build Salesforce capability across the organization through targeted coaching, training, and reinforcement programs, driving sustainable behavior change, pipeline discipline, and CRM adoption.
• Lead onsite and virtual field engagements across branches, contact center, and Consumer Bank functions to observe behaviors, diagnose performance gaps, and deliver targeted, actionable coaching.
• Reinforce enterprise sales expectations, including discovery excellence, needs-based conversations, digital engagement, consultative selling, and client experience standards.
• Partner with Consumer leaders to strengthen coaching capability, support onboarding reinforcement, and accelerate development of new, transitioning, or underperforming Associates.
• Drive consistent execution of sales rhythms (huddles, pipeline reviews, follow-ups, coaching cadences) aligned to Consumer Bank priorities.
• Design and facilitate targeted small-group enablement sessions to address product knowledge gaps, objection handling, confidence building, and CRM behaviors.
• Act as a visible role model for frontline excellence and modern sales practices.
• Leverage dashboards and performance data to identify trends, root causes, and opportunity areas across the Consumer Bank ecosystem.
• Translate field observations and data into concise insights, narratives, and recommendations for senior leaders and stakeholders.
• Track progress against enablement initiatives and adjust tactics based on outcomes and evolving business needs.
• Inform leader coaching conversations by pairing data interpretation with suggested actions and behavioral focus areas.

Minimum Qualifications:

• High school diploma or GED required; bachelor's degree preferred.
• Prior experience in financial services, retail banking, or sales-driven environments required.
• Sales methodology, coaching, or enablement certifications are strongly preferred.
• Minimum 5 years of experience in Consumer Banking, financial services sales enablement, sales leadership, coaching, performance management, or related roles.
• Deep understanding of Consumer Banking sales and service delivery, including Mortgage, Retail Banking, Small Business/Business Banking, and Contact Center environments, with knowledge of the unique sales processes, client journeys, and performance drivers within each channel.
• Demonstrated ability to partner across diverse sales organizations and align strategies, coaching, and execution practices that support consistent performance across multiple Consumer Banking channels.
• Strong understanding of Consumer Banking products, frontline sales behaviors, and sales execution across branch, call center, digital, mortgage, and business banking environments.
• Demonstrated ability to diagnose performance issues and deliver effective coaching through observation, practice, feedback, and reinforcement.
• Strong analytical capability; comfortable translating dashboards, CRM reporting, and performance data into actionable sales and leadership insights.
• Exceptional communication, facilitation, and influencing skills; able to build alignment and drive results across all levels of the organization without formal authority.
• Executive presence with the ability to establish credibility quickly with frontline associates, sales leaders, and senior executives.
• High adaptability, sound judgment, and problem-solving ability in fast-moving, complex environments; capable of managing multiple high-priority initiatives simultaneously.
• Proven relationship builder with the ability to create trust and foster collaboration across functions, business lines, and geographies.
• Advanced proficiency in Microsoft Office, Salesforce CRM, dashboard development, reporting tools, and performance analytics.
• Willingness and ability to travel within the WSFS footprint as needed.

Salary Range:
$77,390.00 - $127,139.75

Individual base pay may vary on additional factors such as the candidate's experience, job-related skills, relevant education, geographic location, and other specific business and organizational needs.

In addition to base salary, WSFS Financial Corporation (WSFS) and its subsidiaries may offer eligible Associates discretionary and formula-based incentive and retention awards. WSFS provides a competitive benefits package, which includes medical, dental, and vision coverage; a 401(k) plan; life, accident, and disability insurance; flexible spending accounts (FSAs) and health savings accounts (HSAs); and wellness programs. Additional benefits may include paid parental leave, military leave, vacation and other paid time off, sick leave in accordance with applicable state laws, and paid holidays. Benefit offerings are subject to eligibility requirements, legal limitations, and may vary based on an Associate's location and employment status. For more information about Associate benefits, please visit https://www.wsfsbank.com/about/careers/