VML

Senior Project Manager

VML$60K — $140K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in project management within marketing or retail environments
  • Successful management of complex, multi-track marketing portfolios
  • Expertise in project management tools like Smartsheet, Asana, or Jira
  • Familiarity with digital asset management and print fulfillment workflows
  • Strong organizational skills with a focus on risk management
  • Proficient in budget management and vendor cost control
  • Exceptional communication skills across matrixed teams

Responsibilities

  • Lead end-to-end project governance and lifecycle management
  • Develop and maintain project schedules and critical paths
  • Coordinate cross-functional teams and serve as the operational point of contact
  • Manage compliance and legal review processes for campaign assets
  • Oversee production timelines and vendor management
  • Track project performance against budgets and timelines
  • Ensure quality assurance across all deliverables

Benefits

  • Hybrid work model with flexible in-office days
  • Access to a competitive benefits package
  • Opportunities for professional growth and development
  • Collaborative work environment fostering creativity and connection
  • Accommodations for flexibility upon request
Full Job Description
GTB is in search of a Senior Project Manager-Retail Marketing & Incentives We are seeking an experienced and highly organized Senior Project Manager to drive operational and commercial excellence across our retail marketing portfolio. In this role, your primary function will be to lead project management from initial brief through final delivery, ensuring campaigns are executed on time, within scope, and on budget. You will apply your core project management competencies to a dynamic portfolio of initiatives, acting as the operational hub connecting internal marketing teams, agency partners, compliance officers, production vendors, and corporate stakeholders. The ideal candidate excels at structured project planning, cross functional facilitation, commercial governance, multi channel workflow management, and maintaining rigorous quality control across simultaneous tracks of work. What you'll do: 1. End to End Project Governance & Lifecycle Management - Develop, maintain, and enforce master project schedules, milestones, and critical paths for complex retail marketing programs. - Manage project scope, track deliverables, identify key dependencies, and proactively mitigate risks or bottlenecks to keep launches on schedule. - Own the project margin by tracking out of scope requests, managing budget burn rates, and enforcing commercial governance. - Establish centralized status dashboards, project documentation, and reporting cadences to keep senior leadership and cross functional teams informed. 2. Cross Functional Facilitation & Stakeholder Coordination - Serve as the primary operational point of contact across internal brand teams, creative agency partners, third party vendors, and corporate account leads. - Lead recurring project status meetings, align competing priorities, and foster collaborative communication across all contributing groups. - Balance team bandwidth and resource allocations across parallel initiatives to maintain high output without sacrificing accuracy. - Monitor team utilisation and capacity, ensuring junior execution tasks are delegated appropriately to protect senior strategic time. 3. Legal, Regulatory & Compliance Routing - Manage multi tiered compliance and legal review processes across all campaign assets, ensuring disclosures, brand guidelines, and partner requirements are fully satisfied. - Establish clear approval workflows to track feedback, route revisions efficiently, and secure final sign offs prior to production. 4. Production, Logistics & Vendor Oversight - Oversee timelines for creative execution, digital asset management, and physical print and fulfillment logistics. - Partner closely with print production vendors and distribution centers to monitor proofing, production schedules, inventory allocations, and delivery tracking. - Control vendor costs by reviewing estimates against budgets, tracking actuals, and mitigating production overages. - Enforce strict quality assurance and proofing standards across all printed materials, direct to consumer pieces, and digital deliverables. Key Business Applications & Workstreams As Senior Project Manager, you will apply the core responsibilities outlined above across three key pieces of business within our retail marketing portfolio: - ICI Private Offers (Individual Customer Incentives): Driving project workflows for targeted customer incentive programs across direct mail, email, and digital channels. This includes managing schedules for customer list deployments, creative iterations, and aligning private offer drops with national promotional calendars. - Ford Credit Bank Integration: Managing collaborative project timelines and joint marketing initiatives with banking partners. This includes facilitating multi organization approvals, coordinating partner feedback, and keeping cross brand campaigns aligned on schedule. - Quarterly Point of Purchase (POP) Kits: Directing project management and milestone oversight for seasonal dealer kit rollouts. This role focuses on maintaining visibility into overarching schedules, ensuring standalone creative and production teams remain aware of critical deadlines, tracking key milestones, and managing the commercial impact of production delays to keep delivery on schedule and on budget. What you'll need: - Experience: 6+ years of project management experience within a marketing agency, corporate marketing department, or retail communications environment. - Portfolio Management: Demonstrated success in managing complex, multi track marketing portfolios and driving cross functional accountability. - Core Technical Skills: - Expertise in enterprise project management tools (e.g., Smartsheet, Asana, Monday.com, Jira). - Familiarity with digital asset management (DAM) platforms, automated proofing tools, and print and fulfillment workflows. - Core Competencies: - Exceptional organizational, scheduling, and risk mitigation skills. - Proven ability to manage project budgets, track resource burn, and control vendor costs. - Strong interpersonal and communication skills with the ability to manage up, down, and across matrixed teams. - Meticulous attention to detail regarding legal disclaimers, brand standards, and production specifications. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. $60,000-$140,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and advertising agency. The company was founded in 1992 and is headquartered in Kansas City, Missouri. VML provides a wide range of services including brand strategy, creative design, social media, and e-commerce. The company has worked with several high-profile clients including Ford, PepsiCo, and Wendy's. VML has won numerous awards for its innovative marketing campaigns and has been recognized as one of the top advertising agencies in the world.
Learn more about VML
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3,000 employees
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