Job Title: Senior Project Manager, Hemophilia Marketing US, Rare Blood Disorders
About the JobThe Senior Product Manager, Patient Marketing - Hemophilia Portfolio will be responsible for the tactical execution of patient and nurse-targeted marketing initiatives across Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, and Qfitlia). This role focuses on developing and managing key personal and non-personal branded and unbranded tactics to drive patient engagement, treatment adoption, and adherence. Reporting to the Head, Patient Marketing - Hemophilia, this position will lead the execution of patient marketing strategies, content development, and cross-functional collaboration to support the success of the Hemophilia portfolio.
Main ResponsibilitiesPatient Marketing Program Execution- Lead the development and execution of branded and unbranded patient marketing tactics across the Hemophilia portfolio
- Manage content creation, design, approval process, training, and execution of patient and nurse-targeted collateral
- Develop personalized content for various patient audiences and life stages across Hemophilia A and B
- Lead content planning and editorial calendar development for patient channels
- Ensure all materials meet patient needs, regulatory requirements, and brand messaging guidelines
Patient Engagement & Program Management- Execute lifecycle marketing initiatives focused on life-stage transitions (sports, college, new job) as key engagement moments
- Lead programs to reach non-engaged patients beyond existing chapter and camp engagements
- Execute peer mentorship programs and patient empowerment initiatives
- Lead nurse education programs that enable nurses to better educate and support Hemophilia patients
- Manage PSS coordination on enrollment optimization and retention tactics
Cross-Functional Collaboration & Execution- Collaborate with Global Hemophilia marketing team and cross-functional leaders to ensure alignment with US strategy
- Partner closely with field teams to ensure execution of strategy, monitor performance, and uncover opportunities and issues
- Work with Patient Services, Market Access, Sales, Medical, Legal, Regulatory, Business Ops, and agencies to achieve key milestones
- Coordinate with Patient Advocacy organizations on community engagement and patient support programs
Performance Optimization & Budget Management- Optimize strategies and tactics based on insights and learnings
- Manage external vendor relationships and budgets to ensure effective execution of strategy and tactical plans
- Track patient engagement metrics and program performance
- Support achievement of revenue, market share, and budget targets
About you:Basic Qualifications- Bachelor's degree required
- Minimum of 3+ years of experience in the biopharmaceutical, healthcare, biotech, or life sciences industry and/or within marketing, strategy, or project management
- Strong attention to detail and ability to manage multiple priorities simultaneously
Preferred Qualifications- MBA
- Knowledge of Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee process
- Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
- Demonstrated ability to execute marketing programs and coordinate cross-functional initiatives, including with Specialty Pharmacy, and Patient Support Services
- Experience supporting account planning execution with cross-functional field teams
- Demonstrated success in data analysis and performance optimization
- Experience working with Medical Affairs, Sales, and Market Access teams
- Hemophilia or rare disease experience
- Patient marketing and patient engagement experience in specialty care
- Experience with Patient Support Services and patient retention programs
- Experience with patient advocacy partnerships
- Knowledge of nurse education strategies in chronic disease management
Why choose us?- Bring the miracles of science to life alongside a supportive, future-focused team.
- Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
- Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
- Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
The salary range for this position is:
$122,250.00 - $176,583.33
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
