Scotiabank

Senior Product Owner for Salesforce, CRM Strategy, and Product Management - Toronto

Scotiabank$110K — $130K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Minimum 5 years experience in building customer-facing digital products
  • Senior-level product management experience in CRM, data, or analytics platforms, ideally within financial services
  • Deep hands-on experience with Salesforce in complex enterprise environments
  • Strong understanding of sales processes and client lifecycle management
  • Proven ability to convert ambiguous challenges into clear product strategies
  • Experience managing a digital product or journey from inception to delivery
  • Strong understanding of Commercial Banking operations and products

Responsibilities

  • Own the end-to-end product lifecycle for CRM and data products
  • Define and maintain a multi-quarter roadmap aligned with sales enablement and executive mandates
  • Lead the evolution and optimization of Salesforce CRM for Relationship Managers
  • Ensure CRM capabilities provide data-driven decision-making support
  • Drive CRM and analytics adoption through clear value communication and training

Benefits

  • Standard office-based working conditions in Toronto
  • Opportunity to drive significant sales and client outcomes through product impact
  • Engage directly with senior leadership and various departments to influence product direction
  • Be part of a technology-driven environment focused on innovation in financial services
Full Job Description
Requisition ID: 268969

The Senior Product Manager, Data, Analytics & CRM owns the strategy, roadmap, and delivery of Salesforce-based CRM and data products that enable Commercial Banking sales teams to plan, manage, and grow client relationships. The role focuses on turning CRM and data platforms into high-adoption, insight-driven products that measurably improve sales effectiveness, client primacy, and decision-making.

This role operates at the intersection of sales strategy, data & analytics, and technology, translating executive priorities into a clear product vision and an actionable, outcomes-driven roadmap.

Is this role right for you? In this role you will:

  • Own the end-to-end product lifecycle for Commercial Banking CRM and data products, from discovery and business case through delivery, adoption, and optimization.
  • Define and maintain a multi-quarter roadmap aligned to sales enablement, client planning, and executive mandates.
  • Balance near-term delivery with longer-term platform and data strategy investments.
  • Lead the evolution of Salesforce CRM as the primary platform for: Relationship Manager workflows, Client planning and opportunity management, Pipeline visibility and sales insights
  • Ensure CRM capabilities move beyond basic tracking to embedded, data-driven decision support.
  • Partner closely with technology teams to shape scalable, reusable Salesforce solutions.
  • Own data and analytics products that surface trusted, governed insights within CRM and reporting tools.
  • Partner with enterprise data teams to define: Data requirements and definitions , Reporting and dashboard strategy , Integration of analytics into front-line workflows
  • Drive adoption of analytics by anchoring insights directly to sales and client outcomes.
  • Lead continuous discovery with sales, leadership, and operations stakeholders to identify high-value problems.
  • Own and prioritize the product backlog, making clear trade-offs based on value, risk, and effort.
  • Act as a scrum-level product leader, providing clarity to delivery teams and removing ambiguity.
  • Serve as the primary product voice for CRM and data initiatives with senior business and technology leaders.
  • Translate complex product and data concepts into clear, decision-ready narratives.
  • Influence without authority across sales, data, technology, and governance teams.
  • Drive CRM and analytics adoption through: Clear value articulation, Enablement and training strategies, Iterative improvements based on usage and feedback
  • Define and track success metrics tied to: Adoption and usage Sales productivity Client planning quality and pipeline health
  • Ensure CRM and data products meet enterprise standards for: Data quality and lineage, Privacy, security, and regulatory compliance , Audit and control readiness


Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

  • Minimum 5 years experience in building customer facing digital products
  • Senior-level product management experience in CRM, data, or analytics platforms, ideally within financial services.
  • Deep hands-on experience with Salesforce in complex, enterprise environments.
  • Strong understanding of sales processes, client lifecycle management, and data-driven decisioning.
  • Proven ability to shape ambiguous problem spaces into clear product strategies and executable roadmaps.
  • Comfortable operating between strategy and delivery, with strong judgment and prioritization skills.
  • Managed a technology product or a digital journey end to end, from inception to delivery
  • Strong Understanding of the Commercial Banking business lines including policies and processes, servicing models and products
  • Ability to build trusted relationships, instill confidence and influence stakeholders
  • Experience with financial products and services in direct investing and/or wealth management
  • Master of identifying and solving ambiguous problems to drive customer and business value
  • Excellent organizational and analytical skills with strong attention to detail
  • Curious and experimental mindset to drive innovation
  • Engineering, Computer Science or Business degrees considered an asset


Working Conditions:

  • Work in a standard office-based environment (Toronto, Ontario)


Location(s): Canada : Ontario : Toronto

About Scotiabank

Scotiabankers are committed to helping individuals, companies, and communities to thrive in a changing world. From personal and business banking, brokerage, and insurance, to private wealth, and the most sophisticated commercial, corporate and institutional services, they serve the diverse needs of some 21 million customers in more than 55 countries. Founded in 1832 in Halifax, Nova Scotia, their growth has always been fuelled by the success of their customers and their longevity secured by an unshakable commitment to carefully and expertly managing risk and capital. That focus on doing what's right for customers—short- andlong-term—has made us a global financial services leader. Headquartered in Canada, they are over 86, 000 Scotiabankers strong. Each of us are committed to being the best at understanding their customers' needs and all of us working together to deliver practical advice and relevant solutions that help their customers become financially better off.

Scotiabank Careers

Join Scotiabank, a premier financial institution, and become part of a diverse and inclusive team that’s leading the way in global banking. At Scotiabank, we offer more than just job opportunities; we provide a platform for professional growth and innovation in the financial services industry.

Work You’ll Do

At Scotiabank, we’re not just filling positions; we’re cultivating leaders. Dive into a workplace where diversity training and leadership development shape the path to your future. Our commitment to professional growth is evident in our robust training programs and continuous learning opportunities that foster innovation and strategic thinking.

Explore a World of Opportunities

Whether you’re looking for a full-time position, an internship, or a leadership role, Scotiabank has a spectrum of opportunities to fit your career ambitions. Our team is composed of individuals who bring a wealth of skills and perspectives to our company, driving us forward with their creativity and strategic insights.

Innovative Work Environment

Scotiabank’s culture is one of collaboration and respect, where each team member’s contribution is valued. Engage in meaningful work that challenges you to leverage your skills and push the boundaries of what’s possible in the banking sector. Our innovative projects not only support the growth of the company but also ensure our position as a leader in the industry.

Benefits and Growth

Choosing a career at Scotiabank means opting for a life of growth and opportunity. Our employees enjoy competitive benefits, including comprehensive health coverage, retirement plans, and flexible working conditions, all designed to support your career and personal life. We believe in nurturing our team’s potential by providing them with the tools they need to succeed both professionally and personally.

Join Our Team

Ready to take the next step in your career? Explore the job opportunities at Scotiabank by searching our open positions that match your skills and interests. We are continuously hiring and looking for passionate, curious, and solution-driven team players.

Networking and Professional Development

Stay connected and advance your career through Scotiabank’s extensive networking opportunities. Participate in events that connect you with other professionals and leaders within the industry. Our career resources will help you prepare your resume, ace your interviews, and land the job that best suits your career goals.

Stay Ahead

Keep up to date with the latest in career tips, industry insights, and company news—all from the people who work here at Scotiabank. Personalize your experience by subscribing to job alert emails tailored to your preferences and be the first to know about new openings and exciting developments. Join Scotiabank and be part of a team that values integrity, respect, and accountability. Discover how your career can flourish in an environment committed to your professional development and personal growth.
Learn more about Scotiabank
Size
90,619 employees
Market Cap
$57.5 billion
Industry
5 Year Trend
+7%
NASDAQ

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