Salesforce

Senior Product Marketing Manager

Salesforce$143K — $216K *
US-AnywhereRemote in California, US
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of product marketing experience in B2B SaaS, preferably with Salesforce ISV or ecosystem exposure
  • Demonstrated success in product positioning, messaging, and sales enablement roles
  • Strong understanding of the Salesforce ecosystem and technical positioning
  • Excellent written communicator adept at translating complex ideas for diverse audiences
  • Experience in competitive intelligence or strategy is advantageous
  • Highly collaborative, able to work cross-functionally with multiple teams
  • Adaptability to work in a fast-paced, post-acquisition environment with changing priorities

Responsibilities

  • Develop and maintain marketing enablement materials like pitch decks and objection handlers for Salesforce sellers
  • Collaborate with sales leadership to create scalable onboarding and training programs
  • Craft clear narratives on selling Qualified tailored for different seller audiences
  • Manage the content hub to ensure access to the required sales information
  • Partner with product marketing to define positioning between Qualified and the Agentforce platform
  • Create positioning assets addressing product roadmaps and integrations with key Salesforce solutions
  • Work with GTM leadership to refine positioning narratives as product evolution occurs

Benefits

  • Access to the resources of Salesforce, one of the leading tech companies
  • Opportunity for significant impact within a high-performing product marketing team
  • Competitive compensation and equity package
  • Chance to work with top industry professionals in go-to-market strategies
Full Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category
Marketing & Communications

Job Details

Qualified is the B2B agentic marketing platform for Salesforce customers, and we're looking for a Sr. Manager of Product Marketing to help us win in one of the most exciting and fast-moving moments in company history. With Piper the #1 AI SDR Agent now an official part of the Salesforce family, we need a sharp, versatile PMM who can do it all, from arming sellers with battle-tested enablement materials, to sharpening our cross-cloud positioning.
This is a true jack-of-all-trades role. You'll sit at the intersection of Sales, Product, Customer Success, and Marketing, and your work will directly impact how thousands of Salesforce sellers understand and sell Qualified.

What You'll Do
Sales Enablement
  • Build and maintain best-in-class enablement materials - pitch decks, one-pagers, battle cards, objection handlers, and competitive positioning - that help Salesforce Core AEs, Marketing Cloud AEs, and Agentforce Specialists confidently sell Qualified
  • Partner closely with sales leadership and enablement teams to develop scalable onboarding and ongoing training programs
  • Create clear, crisp "how to sell Qualified" narratives for various seller audiences (Enterprise, Commercial, industry-specific)
  • Support the content hub strategy, ensuring sellers can always find what they need (e.g., Qualified Enablement Hub)

Salesforce & Agentforce Positioning
  • Support product marketing leadership in defining the relationship between Qualified/Piper and the broader Agentforce platform - clearly answering the questions that come up daily in the field
  • Develop enterprise-ready positioning assets that address long-term roadmap, architectural relationships, and integration vision (Data Cloud, MCP, Service Cloud, etc.)
  • Become a strong expert on competitive positioning within the Salesforce ecosystem, with a strong POV on how Qualified wins better together with Salesforce's own solutions
  • Collaborate with product marketing and GTM leadership to keep positioning sharp as the product and integration story evolves

What We're Looking For
  • 5-8 years of product marketing experience, ideally in B2B SaaS; experience at a Salesforce ISV or within the Salesforce ecosystem is a strong plus
  • Proven track record driving success in a role that spans product positioning & messaging orsales enablement
  • Deep familiarity with the Salesforce ecosystem (Agentforce, Sales Cloud, Marketing Cloud, or similar) and comfort navigating technical positioning
  • Strong written communicator who can translate complex concepts into crisp narratives for sellers, customers, and executive audiences
  • Background in competitive intelligence / competitive strategy a plus
  • Highly collaborative - you'll work cross-functionally with Sales, Sales Programs, Product, Success, Demand Gen, and Product on a daily basis
  • Comfortable operating in a fast-moving, post-acquisition environment with shifting priorities and lots of ambiguity

Why Qualified
  • You'll be part of a company that just joined the Salesforce family - with the distribution and resources of one of the world's leading enterprise tech companies behind us
  • You'll have outsized impact on a small, high-output PMM team that punches way above its weight
  • Competitive compensation, equity, benefits, and the chance to work alongside some of the best GTM minds in the industry

About Salesforce

ExactTarget is a provider of on-demand email marketing software solutions. Their suite of on-demand one-to-one marketing applications enables clients to send business-critical and event-triggered communications to increase sales, optimize marketing investments, and strengthen customer relationships. They offer four editions of their on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for [Microsoft](/organization/Microsoft) Dynamics CRM.

Salesforce Careers

Joining Salesforce means becoming part of a dynamic, global team of professionals who are deeply committed to driving customer success and innovation. As the world's leading Customer Relationship Management (CRM) platform, Salesforce offers unparalleled job opportunities in technology and consulting, making it an ideal place for ambitious individuals looking to make a significant impact.

Work You'll Do

At Salesforce, every position is a chance to leverage your skills and creativity to transform businesses and industries. Our diverse team of experts collaborates to deliver cutting-edge solutions that foster growth and enhance leadership capabilities. By joining our team, you'll be at the forefront of digital innovation, using Salesforce's powerful platform to help clients navigate their transformation journeys.

Innovate and Lead

Salesforce is not just a company; it's a community where you can lead with your ideas and see them come to life. Our culture of innovation encourages you to challenge the status quo and push the boundaries of what's possible. With Salesforce, you'll work alongside leaders in technology and business who are committed to your growth and professional development.

Career Growth and Opportunities

Whether you're looking for an internship, a full-time position, or leadership roles, Salesforce provides a wealth of opportunities to advance your career. Our commitment to professional growth is reflected in our robust training programs, including leadership development and diversity training, designed to help you excel at every stage of your career.

Be Part of a Great Team

Salesforce prides itself on a culture that values diversity, teamwork, and open communication. We believe that our strength lies in our people, and we're committed to creating an environment where everyone can thrive. Joining our team means being part of a supportive community that encourages networking and collaboration.

Benefits and Culture

At Salesforce, we understand that job satisfaction extends beyond the office. That's why we offer competitive benefits to support the health, well-being, and financial security of our employees and their families. From health insurance and retirement plans to wellness programs and flexible working arrangements, we provide the benefits that contribute to a better work-life balance.

Explore Job Opportunities

Ready to take the next step in your career? Explore the wide range of employment opportunities at Salesforce. From technical roles to customer engagement positions, we are continuously hiring talented individuals who are passionate about making a difference.

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Learn more about Salesforce
Size
73,541 employees
Market Cap
$130.4 billion
Industry
Net Income
$4 billion
Founded
2000
5 Year Trend
+25.7%
Revenue
$21.2 billion
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