Becton, Dickinson and Company

Associate Director, Point of Care Marketing, U.S. Region

Becton, Dickinson and Company$146K — $233K *
US-AnywhereRemote in Sparks Glencoe, MD
Pharmaceuticals & Biotech
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in scientific, engineering, or marketing fields required
  • 7+ years in marketing and business development, preferably in point of care or related sectors
  • Proven leadership skills with minimal support and talent development capability
  • Strong interpersonal skills with a focus on customer engagement and strategic thinking
  • Willingness to travel up to 30%.

Responsibilities

  • Develop and own the annual marketing plan and budget to meet U.S. revenue goals
  • Collaborate with Segment and Worldwide Marketing to ensure product launch readiness
  • Create training plans and marketing materials to support sales execution
  • Drive demand through events and targeted marketing initiatives
  • Optimize marketing spend to enhance return on investment
  • Advocate for customer needs, ensuring product and service requirements are met.

Benefits

  • Remote work opportunity within U.S. EST or CST time zones
  • Cross-functional exposure to global and local teams
  • Opportunity to lead strategic marketing initiatives
  • Engagement with cutting-edge technologies in biosciences and life sciences
  • Strong emphasis on personal development and talent cultivation.
Full Job Description

Waters Corporation

Associate Director, Point of Care Marketing, U.S. Region

The U.S. Region Associate Marketing Director at Waters Corporation leads the regional marketing strategy to drive profitable growth and market leadership across key segments, with a focus on biosciences and life sciences solutions.

Role Overview

TheAssociate Director, Point of Care Marketing, U.S. Regionis a senior commercial leader responsible for defining and executing the regional marketing strategy to support profitable growth and market leadership. The role works crossfunctionally with Sales, Global Marketing, and Segment teams to translate market insight into impactful commercial execution

Key Responsibilities

  • Strategic Planning:Develop and own the annual marketing plan and budget, aligning with corporate strategy to meet U.S. revenue goals

  • Commercial Launch Readiness:Collaborate with Segment and Worldwide Marketing to prepare for product launches, ensuring rapid adoption of new and existing solutions

  • Sales Enablement:Work with Sales to create training plans and ensure marketing materials and campaigns support sales execution

  • Demand Generation:Drive demand through events, digital marketing, targeted advertising, and partner programs

  • ROIDriven Marketing:Manage and optimize marketing spend to enhance return on investment, using benchmarks such as MQLs, conversion rates, and campaign performance

  • Customer Engagement:Advocate for internal and external customers, ensuring product, service, and business requirements are met

Required Skills & Experience

  • Bachelors degree in scientific, engineering, or marketing fields required

  • 7+ years in marketing and business development, preferably in the point of care segment and or pharmaceutical or analytical instrumentation/software/services sector

  • Proven ability to lead from the front with minimal direct support, develop talent, and collaborate across global and local teams

  • Strong interpersonal skills, customer focus, and strategic thinking

  • Ability to travel up to 30%

Compensation & Location

  • Pay range:$146,000 6 $233,000 (range includes base salary and other incentives)

  • Location:Remote (U.S. EST or CST time zones ONLY)

Primary Work LocationUSA MD - Sparks - 39 Loveton Circle

Salary Range Information

$146,100.00 - $233,800.00 USD Annual

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

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Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

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Explore Careers at BD

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Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ

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