Box Inc

Senior Product Marketing Manager, Developer Platform

Box Inc$165K — $206K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years experience with developer tools and platforms, including hands-on development experience.
  • Strong understanding of developer trends, especially AI tools and infrastructure.
  • Active participation in online and in-person developer communities.
  • Ability to craft executive-ready narratives and deliver presentations.
  • Experience with the enterprise buying cycle and translating technical features into business impacts.

Responsibilities

  • Build and manage the narrative and messaging for the Box Platform targeting developers.
  • Create and implement integrated GTM strategies to enhance pipeline generation.
  • Produce content for various external channels, including blogs and events.
  • Equip sales and customer success teams with knowledge on developer use cases and competitive insights.
  • Collaborate with product management to align messaging with developer needs.
  • Serve as a thought leader in developer engagements and public appearances.
  • Work with partners to create case studies that demonstrate business outcomes with the Box Platform.
  • Leverage AI workflows to enhance market analysis and content production.

Benefits

  • Healthcare benefits including medical, dental, and vision coverage.
  • Equity opportunities for long-term ownership and growth.
  • Flexible working environment with a hybrid schedule.
  • Wellness programs and resources to support employee health.
  • Support for continued learning and professional development.
Full Job Description
Box provides developers a complete set of pre-built UI components and APIs for rendering, searching, and managing files and AI agents, allowing developers to build secure, enterprise-ready, and feature-rich applications. These capabilities enable developers to extend the Box platform to address new use cases, streamline operations and connect to existing applications and systems. We're hiring a world-class B2B Senior Product Marketing Manager with developer tools and platform experience to lead all GTM efforts. You'll own the full spectrum of product marketing, from industry positioning and messaging to content development and integrated go-to-market planning, to partnering with the Box developer relations team to engage deeply and credibly with the community. This role reports to the VP of Product Marketing and partners closely with developer relations, product, sales, marketing, business development, and customer success. WHAT YOU'LL DO - Build and own the narrative, positioning, and messaging tied to all capabilities of the Box Platform targeting developers - Develop and execute integrated GTM strategies for the Box Platform, partnering with campaign, field, and partner marketing to drive pipeline creation and acceleration. - Create high-impact content for 1st and 3rd party external channels (web, blogs, thought leadership, e-books, webinars, events) - Deliver ongoing enablement to sales and customer success on developer use cases and personas, competitive dynamics, and objection handling. - Partner with product and technical PMMs to align roadmap and messaging to developer use cases needs. - Act as a thought leader and spokesperson: join customer meetings, analyst briefings, conferences, and speaking opportunities to elevate Box's presence in the developer community. - Collaborate with strategic accounts and partners to develop case studies, reference stories, and co-marketing that showcase measurable business outcomes. - Use AI-first workflows to analyze market signals, refine ICPs and personas, test messaging, and accelerate content creation and competitive research. WHO YOU ARE - 4+ year experience in working with developer, development tools and platforms, with some hands-on development experience as well as experience with developer outreach as a marketer, evangelist or outbound product manager. - Strong interest and understanding of developer trends, particularly the state of AI tools and infrastructure. - Participation in developer communities, both online and in-person. - A dynamic storyteller with a point of view on the intersection of AI and development. - Familiarity with enterprise buying cycles, multi-stakeholder sales, and the needs of life sciences IT and line-of-business buyers; able to translate technical capabilities into business outcomes. - Demonstrated ability to craft and deliver executive-ready narratives and presentations; strong public speaking skills and comfort representing Box externally. - Proven cross-functional leader and player-coach who influences without authority and drives initiatives across product, sales, CS, and marketing. - AI-first mindset with a bias for action; comfortable operating in fast-moving environments and using AI tools to 10x research, insights, and content velocity.. Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 3 days per week. Your Recruiter will share more about how we work and company culture during the hiring process. At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in.If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to apply! Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information on benefits, check out our healthcare benefits and additional Box Benefits + Perks. #LI-HYBRID Box is committed to fair and equitable compensation practices. Actual base salary (or OTE if commissionable role) is dependent upon factors such as: knowledge, skill level, experience, and work location. This role is also eligible for equity and benefits. For more information, check out our benefits and perks. In accordance with OFCCP compliance, here is the Pay Transparency Provision. United States Pay Range $165,000-$206,500 USD

About Box Inc

Box, Inc. is a cloud content management and file sharing service for businesses. The company provides a platform for managing and collaborating on content across multiple devices and applications. Box serves a wide range of industries, including healthcare, finance, and media. The company was founded in 2005 and is headquartered in Redwood City, California.
Learn more about Box Inc
Size
2,172 employees
Market Cap
$4.4 billion
Industry
Net Income
-$43.4 million
Founded
2005
5 Year Trend
+17%
Revenue
$770.7 million
NASDAQ

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