7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
Proficient in writing compelling product messaging and marketing content.
Strong execution skills with a track record of delivering high-quality assets on time.
Excellent command of English, both written and verbal.
Entrepreneurial mindset capable of creating projects from scratch.
Ability to clarify ambiguous ideas into actionable strategies.
Experience collaborating with global and regional teams on product initiatives.
Analytical skills that merge data insights with creative messaging improvement.
Familiarity with AI tools for enhancing content quality and efficiency.
Proficiency in go-to-market strategies and product messaging frameworks.
Responsibilities
Build product messaging specific to the Americas market, utilizing positioning and value propositions.
Define workflows that integrate various product experiences into clear messaging and user stories.
Translate hardware and AI specifications into user-benefit oriented messaging.
Adapt existing global messages for regional relevance and competitiveness.
Collaborate with creative teams to produce varied marketing assets, including landing pages and promotional content.
Lead the narrative and execution of go-to-market strategies for product launches.
Convey global launch strategies into actionable regional marketing initiatives.
Equip teams with training materials and support for product onboarding and messaging refinement.
Leverage user feedback and market insights to enhance product messaging quality.
Benefits
Opportunity to be part of the founding team in a fast-growing startup.
Comprehensive healthcare benefits for employees and their dependents.
401(k) with company matching to support retirement planning.
Unlimited PTO along with 13 paid holidays to promote work-life balance.
12 weeks of paid parental leave for new parents, regardless of gender.
Hybrid work model requiring just 3 days in the office per week.
Choice of top-of-the-line laptops and workstation setups for new hires.
Office perks including snacks, drinks, and commuter benefits, plus annual offsite events.
Full Job Description
What you will do
Build product messaging for the Americas across value propositions, positioning, message houses, use cases, and feature descriptions, in partnership with Product and R&D.
Define hero workflows that unify the Plaud experience across device, software, and AI, and translate them into user stories, demo narratives, and core messaging.
Translate hardware and AI capabilities into clear user value, turning specs into benefit-led messaging with accurate proof points.
Adapt global messaging for Americas audiences, channels, and competitive context.
Partner with Creative to deliver launch-ready assets, including product and landing pages, PDP and Amazon content, comparison charts, onboarding copy, feature explainers, blogs, videos, and campaign copy.
Lead go-to-market storytelling and execution for device launches and major product releases, including launch briefs, messaging kits, FAQs, and rollout plans.
Translate global product launch strategies into strong regional go-to-market work
Enable Sales, Marketing, Support, and regional/global teams with product training, enablement decks, and internal briefs.
Use user feedback and competitive insight to refine positioning, differentiation, and messaging quality.
Skills, qualifications and experience we look for
7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
Strong content creation, with experience writing product messaging, feature descriptions, use cases, and marketing copy, including hardware details.
Strong execution, able to ship high-quality assets quickly across multiple work streams.
Excellent written and verbal communication in English.
Entrepreneurial mindset with the ability to take work from 0 to 1.
Ability to turn ambiguity into clear ideas.
Worked closely with global and regional teams to bring highly cross-functional work to life.
Data-informed mindset that balances analytical and creative thinking.
Skilled with AI tools to improve efficiency and content quality
Proficiency in go-to-market and product marketing frameworks, including positioning and message house development.
Storytelling and structured writing with attention to clarity, hierarchy, and audience fit.
Analytical mindset that synthesizes product data, user insights, and competitive intelligence into messaging improvements.
What we offer
Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
Competitive Compensation: $145K-$215K base salary+performance bonus+Equity.
Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
Retirement Planning: 401(k) plan for full time employees with company matching.
Paid Time Off: Unlimited PTO, plus 13 paid holidays.
New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
Hybrid Office: Minimum of 3x in office per week.
Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
Perks: Best office equipment. Annual offsites. Free office drinks and snacks. Commuter Benefits.
