7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
Strong content creation experience, including product messaging and marketing copy.
Proven ability to execute and deliver high-quality assets swiftly across multiple projects.
Excellent written and verbal communication skills in English.
Entrepreneurial mindset with a strong ability to conceptualize and develop ideas from the ground up.
Experience working closely with global and regional teams on cross-functional projects.
Ability to synthesize product data, user insights, and competitive information into messaging enhancements.
Responsibilities
Build product messaging for the Americas in partnership with Product and R&D.
Define workflows that create a cohesive Plaud experience across various platforms and channels.
Translate specifications into compelling user-focused messaging.
Adapt global messaging to resonate with Americas audiences and market conditions.
Collaborate with Creative to produce launch-ready materials across multiple formats.
Lead storytelling and execution for significant product launches and releases.
Facilitate sales and marketing team enablement through comprehensive training and resources.
Benefits
Opportunity to join the founding team with significant ownership in a growing startup.
Top-tier healthcare benefits for employees and dependents, including dental and vision.
401(k) plan with company matching for retirement savings.
Unlimited paid time off along with 13 paid holidays.
12 weeks of paid parental leave for new parents, regardless of gender.
Hybrid work model with required in-office presence 3 times a week.
Provision of top-of-the-line laptops and workstation setups for new hires.
Workplace perks including annual offsites and complimentary snacks and drinks.
Full Job Description
What you will do
Build product messaging for the Americas across value propositions, positioning, message houses, use cases, and feature descriptions, in partnership with Product and R&D.
Define hero workflows that unify the Plaud experience across device, software, and AI, and translate them into user stories, demo narratives, and core messaging.
Translate hardware and AI capabilities into clear user value, turning specs into benefit-led messaging with accurate proof points.
Adapt global messaging for Americas audiences, channels, and competitive context.
Partner with Creative to deliver launch-ready assets, including product and landing pages, PDP and Amazon content, comparison charts, onboarding copy, feature explainers, blogs, videos, and campaign copy.
Lead go-to-market storytelling and execution for device launches and major product releases, including launch briefs, messaging kits, FAQs, and rollout plans.
Translate global product launch strategies into strong regional go-to-market work
Enable Sales, Marketing, Support, and regional/global teams with product training, enablement decks, and internal briefs.
Use user feedback and competitive insight to refine positioning, differentiation, and messaging quality.
Skills, qualifications and experience we look for
7+ years in product marketing or equivalent, preferably in consumer electronics, AI, or productivity tech.
Strong content creation, with experience writing product messaging, feature descriptions, use cases, and marketing copy, including hardware details.
Strong execution, able to ship high-quality assets quickly across multiple work streams.
Excellent written and verbal communication in English.
Entrepreneurial mindset with the ability to take work from 0 to 1.
Ability to turn ambiguity into clear ideas.
Worked closely with global and regional teams to bring highly cross-functional work to life.
Data-informed mindset that balances analytical and creative thinking.
Skilled with AI tools to improve efficiency and content quality
Proficiency in go-to-market and product marketing frameworks, including positioning and message house development.
Storytelling and structured writing with attention to clarity, hierarchy, and audience fit.
Analytical mindset that synthesizes product data, user insights, and competitive intelligence into messaging improvements.
What we offer
Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup.
Competitive Compensation: $145K-$215K base salary+performance bonus+Equity.
Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy.
Retirement Planning: 401(k) plan for full time employees with company matching.
Paid Time Off: Unlimited PTO, plus 13 paid holidays.
New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender.
Hybrid Office: Minimum of 3x in office per week.
Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups.
Perks: Best office equipment. Annual offsites. Free office drinks and snacks. Commuter Benefits.
