Amazon

Senior Product Marketing Manager, Alexa Go-to-Market (GTM)

Amazon$120K — $160K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in product marketing or go-to-market strategies for consumer software or hardware products
  • Proven track record of executing large-scale project plans with cross-functional teams
  • Strong analytical skills with experience in using data to inform decisions
  • Excellent communication skills for presenting results to diverse stakeholders, including senior leadership
  • Deep understanding of international market dynamics and localization needs

Responsibilities

  • Develop and implement the go-to-market strategy for Alexa+ expansion endpoints
  • Create scalable global playbooks for collaboration with partner teams
  • Design and execute programs to increase adoption on new endpoints
  • Lead initiatives to foster deeper engagement with Alexa+ features
  • Analyze performance metrics to guide strategic directions

Benefits

  • Collaborative and high-performing team environment
  • Opportunity to influence product adoption on a global scale
  • Engagement with a dynamic and innovative tech landscape
  • Access to cutting-edge product launches and advancements
  • Exposure to cross-organizational strategies and leadership
Full Job Description
The Product Marketing Manager for this role leads go-to-market (GTM) for Alexa+ expansion endpoints, including cross-company efforts like the recent Alexa for Shopping launch and hardware endpoints beyond Echo (e.g., Fire TV). This role combines deep customer understanding with a strong command of product positioning to drive adoption and engagement at scale.

This is an opportunity to join the high-performing team bring Alexa+ to hundreds of millions of customers globally. This role will bring innovation and cohesion to our efforts to deliver a seamless and delightful Alexa experience to new endpoints, and new customers, opening key funnels for adoption and engagement.

A successful candidate will thrive in ambiguity and can influence without authority, bringing process, shared goals, and discipline to a highly dynamic and fluid environment. This role requires strong Ownership, Earns Trust, and Bias for Action.

Key job responsibilities
• Develop and implement the expansion endpoint northstar GTM strategy
• Invent and implement scalable global playbooks for working with partner GTM, product, and international teams
• Design, lead, and implement programs that drive adoption on each endpoint
• Design, lead and implement programs that drive engaged customers on these endpoints to deeper engagement with Alexa+, including device ownership and Prime membership
• Analyze performance metrics and drive business decisions about future direction based on performance

About the team

The Alexa GTM team owns launch strategy and cross-organizational orchestration for Alexa+, ensuring new capabilities, endpoints, and customer experiences reach market effectively in a fast-changing customer and competitive landscape while driving adoption and engagement. The team partners closely with Product, Brand, Lifecycle, and key internal partners to align launch plans with business goals and customer priorities.

BASIC QUALIFICATIONS

- Experience leading go-to-market for consumer software or hardware product launches

- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals

- Experience using data and metrics to drive improvements

- Experience communicating results to stakeholders

- Experience communicating results to senior leadership

- Strong understanding of international market dynamics and localization requirements.

PREFERRED QUALIFICATIONS

- Experience with customer segmentation, profiling, and targeting

- Experience in project and program management and delivering key business outcomes

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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