Okta

Staff Product Marketing Manager, Privileged Access Management

Okta$147K — $202K *
Information Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years experience in product marketing within cybersecurity or identity management, particularly in Privileged Access Management (PAM)
  • Track record of marketing to technical audiences and influencing technical buyers
  • Experience in creating effective product-specific messaging and content
  • Excellent written and verbal communication skills, with strong presentation abilities
  • Strong project management skills, managing multiple priorities in a dynamic environment
  • Proven leadership skills with an ability to influence stakeholders across departments
  • Experience in conducting customer interviews to represent their voice

Responsibilities

  • Craft compelling PAM narratives to shift market perception of PAM toward a modern security enabler
  • Develop impactful marketing materials like messaging frameworks, press releases, and presentations
  • Act as a liaison to Product Management, providing market insights to guide product roadmap decisions
  • Deliver actionable market insights on PAM trends, customer needs, and competitive dynamics
  • Lead successful go-to-market launches for PAM features and products, ensuring alignment across teams
  • Identify and document successful PAM usage cases to aid prospective customers in understanding the platform's value
  • Integrate the PAM narrative into marketing campaigns and demand generation efforts

Benefits

  • Health, dental, and vision insurance
  • 401(k) with company match
  • Flexible spending accounts
  • Paid time off including parental leave
  • Equity opportunities and performance bonuses
  • Immersive onboarding experience to accelerate team engagement
  • Support for social impact initiatives and community building
Full Job Description
Staff Product Marketing Manager, Privileged Access Management
About the role

We are looking for a Staff Product Marketing Manager to join our team and lead go-to-market strategy, positioning, and adoption for Okta Privileged Access. This is a strategic, high-impact role for a seasoned PMM who thrives at the intersection of product, customer, strategy, and marketing.

The ideal candidate will be able to take complex security concepts and turn them into compelling stories for a variety of audiences and personas. They will need to balance diverse inputs from stakeholders, market insights, competitive trends and customer needs to formulate a crystal clear POV that can translate into differentiated positioning.

What you'll be doing

Scale the PAM transformation narrative: Contribute to Okta's strategic narrative for privileged access by crafting compelling positioning that moves the market from seeing PAM as a legacy security checkbox to seeing it as a modern, cloud-native enabler of Zero Trust

Create differentiated messaging: Develop frameworks, slides, press releases, and other high-impact deliverables that articulate the product's value proposition for sales, customers, and analysts

Drive inbound product marketing: Serve as a critical partner to Product Management by connecting market opportunities to roadmap decisions. Use market insights and competitive analysis to influence and shape the future direction of Okta Privileged Access

Deliver strategic market insights: Establish a framework for analyzing PAM market trends, competitive dynamics, and customer friction points, ensuring actionable insights are delivered back to product and GTM teams

Orchestrate high-impact launches: Lead GTM execution for PAM features and products, ensuring cross-functional alignment and that every launch delivers on strategic growth goals

Establish the blueprint for success: Identify how leading organizations use Okta Privileged Access to modernize their security posture and distill these success stories into repeatable blueprints that help prospects realize full value from the platform

Partner with marketing: Ensure the PAM narrative is integrated into campaigns and demand generation programs, enabling the field to target the right buyers and influencers effectively
What you'll bring to the role
  • 8+ years experience as a product marketer in cybersecurity or identity management, preferably in the PAM space
  • Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises.
  • Proven track record of creating product and/or solutions-specific messaging and content
  • Strong written and verbal communication and presentation skills
  • Project management skills, can manage multiple priorities in a dynamic environment
  • Leadership skills, with the ability to influence stakeholders.
  • Proven ability to drive programs from initiation to success.
  • Experience conducting customer interviews and being the "voice of the customer"



The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$165,000-$226,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$147,000-$202,000 USD

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:

$128,000-$176,000 CAD

The Okta Experience
  • Supporting Your Well-Being
  • Driving Social Impact
  • Developing Talent and Fostering Connection + Community

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

About Okta

Okta is a leading provider of identity and access management solutions for enterprises. The company's cloud-based platform enables organizations to securely connect people and technology, providing secure access to applications and data from any device, anywhere, at any time. Okta's solutions are used by thousands of organizations worldwide, including many Fortune 500 companies. The company was founded in 2009 and is headquartered in San Francisco, California. Okta is committed to providing innovative solutions that help organizations stay secure and productive in today's digital world.
Learn more about Okta
Size
5,342 employees
Market Cap
$10.5 billion
Industry
Net Income
-$266.3 million
Founded
2009
5 Year Trend
+51.9%
Revenue
$835.4 million
NASDAQ

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