Fastly

Senior Product Marketing Manager - AI & Emerging Technologies

Fastly$132K — $186K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of product marketing experience required.
  • Experience in AI/ML, cloud infrastructure, or developer tools necessary.
  • Knowledge of AI buyer personas, including AI/ML engineers and CTOs essential.
  • Technical aptitude in AI/ML and edge inference preferred.
  • Strong storytelling skills, both written and spoken, needed.
  • Exceptional critical thinking and problem-solving abilities required.
  • Proven organizational skills and self-starter attitude desired.

Responsibilities

  • Develop market-facing messaging and narratives for AI workflows.
  • Lead go-to-market execution and readiness for AI capabilities.
  • Shape AI value propositions and sales materials for enterprise sellers.
  • Collaborate on AI narrative building with analyst relations.
  • Align buyer needs with revenue programs and marketing campaigns.
  • Partner across product areas to integrate Fastly's AI story.
  • Utilize competitive intelligence to enhance messaging effectiveness.

Benefits

  • Comprehensive medical, dental, and vision insurance.
  • Family planning and mental health support services.
  • Flexible vacation policy and 18 days paid sick leave.
  • 401(k) plan with company match.
  • Employee stock purchase program available.
  • 12 paid local holidays and 12 paid company wellness days.
Full Job Description
Posting Open Date: August 11, 2026

Anticipated Posting Close Date*: September 11, 2026

*Job posting may close early due to the volume of applicants.

Senior Product Marketing Manager - AI & Emerging Technologies

We're looking for a Senior Product Marketing Manager: AI & Emerging Technologies to lead the market facing narrative, positioning, and GTM strategy for Fastly's AI initiatives and emerging AI developer capabilities. Reporting to the Director, Product Marketing: Security, AI and Emerging Technology, you will define how developers and enterprise buyers leverage Fastly to build, secure, and accelerate AI applications, spanning edge AI inference, AI workload delivery and optimization, and Fastly's broader AI platform story. You will work closely with Portfolio Intelligence, Sales, Growth Marketing, and Analyst Relations to drive market influence and customer adoption at scale, and will work across all product areas to develop Fastly's AI narrative overall and by product line.

What You'll Do:
  • AI Market Narrative: Develop market facing messaging and category narratives that establish Fastly as an essential platform for modern AI workflows.
  • GTM Launch Management & Readiness: Lead GTM execution, readiness, and launch communications for high priority AI capabilities and partnerships.
  • Value Packaging & Sales Enablement: Partner with the enablement team toshape and package AI value propositions,, customer proof points, and pitch decks for enterprise sellers, sales engineers, and growth campaigns.
  • Analyst & Market Influence: Partner with Analyst Relations on the AI narrative, building market influence through strategic briefs, thought leadership, and storytelling.
  • Buyer Insights & Campaign Alignment: Connect buyer needs across DevOps, Platform Engineers, and AI Architects with revenue programs and integrated growth campaigns.
  • Cross-Portfolio AI Narrative: Partner across product areas to shape Fastly's AI story both holistically and by individual product line.
  • Competitive Awareness: Partner with Portfolio Intelligence to apply competitive intelligence on the AI landscape to sharpen messaging and ensure Fastly is represented in the broader AI infrastructure conversation.
  • Product Evangelism: Deliver presentations to the public on Fastly's unique and differentiated security story.

What We're Looking For:
  • 5+ years of relevant product marketing experience.
  • Experience in AI/ML, cloud infrastructure, or developer tools, and knowledge of AI buyer personas (AI/ML engineers, platform teams, CTOs setting AI strategy) required.
  • Technical aptitude along with an understanding of and enthusiasm for AI/ML, edge inference, and developer infrastructure.
  • Strong storytelling skills, including excellent written and spoken communication, with the ability to translate complex AI architecture into compelling business value propositions.
  • Exceptional critical thinking and problem solving skills.
  • Proven organizational skills with the ability to prioritize and multitask.
  • Self starter with strong initiative and drive.

We'll be super impressed if you have experience in any of these:
  • Established relationships with industry analysts (Gartner, Forrester, IDC) in AI, Cloud, or Developer infrastructure.

Work Hours: This position will require you to be available during core business hours.

Work Location(s) & Travel Requirements:

This position is open to Hybrid Work Locations.

The preferred locations for this position are:
  • San Francisco, CA
  • Denver, CO
  • New York, NY

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

There is a strong preference for Hybrid near a local office. However, we may be willing to consider remote candidates within the US.

This position may require travel as required by your role or requested by your manager.

Salary:

The estimated salary range for this position is $132,060 to $186,444.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly's equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2026, we offer 12 paid local holidays, 12 paid company wellness days.

About Fastly

Fastly is an American cloud computing services provider. Fastly's edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers' applications as close to their end-users as possible — at the edge of the internet. Fastly's customers include many of the world's most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub. Fastly was founded in 2011 by Artur Bergman, Simon Wistow, and Gil Penchina. The company went public on May 15, 2019, and is listed on the New York Stock Exchange under the ticker symbol 'FSLY'.
Learn more about Fastly
Size
976 employees
Market Cap
$936.2 million
Industry
Net Income
-$95.9 million
Founded
2011
Revenue
$290.8 million
NASDAQ

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