The opportunityThe Senior Product Marketing Manager will be responsible for leading the go-to-market (GTM) strategy and execution for product launches, creating impactful sales enablement materials, conducting market research, and collaborating cross-functionally to ensure the success of 9fin's products. This role is ideal for someone with a strong background in B2B SaaS marketing who is passionate about driving product adoption and shaping the messaging and positioning for cutting-edge fintech solutions.
What you'll work onEvery day is different, but here's an example of the kind of things you'll work on:
- Develop and execute GTM strategies for new product launches, ensuring alignment with business goals and fostering collaboration between product, sales, and marketing teams.
- Create sales enablement materials (presentations, case studies, battle cards, one-pagers) to support the sales team in effectively promoting the product.
- Conduct market segmentation analysis to define target customer groups, tailoring messaging and marketing strategies to address their specific needs and challenges.
- Define and communicate compelling product positioning that differentiates 9fin in the market and resonates with target audiences.
- Stay informed on industry trends and competitor activities, providing insights that inform product and marketing strategies.
- Collaborate with customer success teams to drive engagement, retention, and adoption through targeted campaigns and educational content.
- Identify opportunities to boost product adoption and usage, working closely with sales, customer success, and product teams.
- Track and analyze the performance of product marketing initiatives, using data and feedback to refine strategies and improve results.
- Ensure alignment across product management, sales, customer success, and marketing teams on messaging, positioning, and execution of go-to-market activities.
About YouThis role will be a great fit if you:
- 7+ years of experience in product marketing, preferably in B2B SaaS or fintech industries.
- Strong understanding of GTM strategies and product launch processes.
- Proven experience in creating effective sales enablement materials and supporting sales teams.
- Expertise in market segmentation, competitive analysis, and product positioning.
- Excellent technical communication skills, with the ability to translate complex product features into clear, compelling messaging for various audiences.
- Analytical mindset, with the ability to use data and performance metrics to drive decision-making and optimize marketing efforts.
- Ability to collaborate effectively with cross-functional teams, including product, sales, customer success, and marketing.
- Experience with performance tracking tools and product marketing metrics.
- A proactive, self-starter attitude with a passion for fintech and innovation.
Our benefitsWe're a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
Financial & Insurance- Competitive Salary: $160,000 - $200,000
- 401(k) (9fin pay 3%, employee contributions are uncapped)
- Private Health Insurance, with Dental and Vision
- Paid sick leave
- Disability Insurance (New York)
- Commuter Benefit
Time off- 25 vacation days per year
- Local public holiday
- Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
Training & Culture- Professional learning and development budget
- AI experimentation budget of $1,000 per employee to trial AI tools
- Bi-annual team socials
- Summer and Winter company social events
