Job IntroductionWe are seeking a Senior Product Manager, who will define, lead, and execute the vision and roadmap for our Tekion CRM platform. In this role, you will act as the voice of our customers by translating their needs into product requirements that deliver measurable business value. This leader will work cross-functionally across product management teams, engineering, marketing, and partner teams to set direction, prioritize initiatives, and ensure the successful delivery of innovative solutions that transform the automotive customer relationship experience. Reporting to the Director of CRM Business Product, you will define the product roadmap for Sales and Service CRM products and continuous improvement cycles that directly drive the success of our most strategic accounts.
Key Role & Responsibilities- Partner to create a long-term product vision and strategy for the Automotive CRM portfolio.
- Develop and communicate a clear product roadmap aligned with company objectives and customer needs.
- Identify emerging trends in automotive retail, digital transformation, and CRM best practices to shape strategic initiatives. Customer & Partner Advocacy
- Serve as the voice of the customer, ensuring dealer and partner feedback drives product priorities.
- Build strong relationships with dealers and industry stakeholders to understand pain points, opportunities, and market shifts.
- Translate customer insights into actionable product requirements.
- Create and maintain product artifacts including BRDs, and ISDs, and internal and external-facing documentation.
- Define native AI solutions that deliver new value to our customers and redefine the automotive CRM experience.
- Lead discovery, business case development, and prioritization of new product initiatives.
- Collaborate with product management, engineering, product architects, and data teams to deliver innovative and scalable CRM capabilities.
- Define success metrics, monitor performance, and iterate to continuously improve product adoption and impact.
- Stay current on automotive industry trends, certification requirements, competitive platforms, and regulatory developments affecting automotive retail technology.
Basic Qualifications- 8+ years of product management experience, with at least 2 years in an enterprise or B2B SaaS context managing integrations, APIs, or platform capabilities.
- Deep automotive expertise with preferred experience in Automotive CRM.
- Proven track record of defining and delivering successful SaaS or CRM product strategies.
- Deep understanding of automotive retail, dealer operations, and OEM ecosystems.
- Strong analytical, problem-solving, and business case development skills.
- Exceptional communication and storytelling abilities, with experience presenting and aligning with senior executives and external partners.
- Ability to thrive in a fast-paced, evolving environment with multiple priorities.
- Hands-on expertise in building and applying LLM-driven capabilities to optimize CRM systems and marketing workflows.
- Extensive experience optimizing CRM workflows and integrating marketing operations to drive campaign performance and customer engagement.
- Demonstrated experience partnering directly with large enterprise customers or strategic partners in a client-facing product capacity.
- Excellent written and verbal communication skills, including executive-level presentation and the ability to simplify complex technical concepts for non-technical stakeholders.
- Proven ability to manage competing priorities across multiple partners and workstreams with minimal oversight.
- Experience writing detailed product requirements, user stories, and acceptance criteria for engineering teams.
- Comfort with data - able to define KPIs, interpret usage metrics, and use quantitative and qualitative signals to inform prioritization decisions.
Preferred Qualifications- Experience in either CRM Marketing, Service CRM, or CRM Lead Management.
- Background in working with product-led and partner-led growth motions.
- Exposure to AI-powered product features or data platform products.
- MBA or equivalent advanced degree.
Perks & Benefits- Competitive compensation and generous stock options
- 100% employer-paid top-of-the-line medical, dental and vision coverage
- Great benefits including unlimited PTO, parental leave and free snacks and beverages [REMOVE FOR CANADA/EMEA]
- The opportunity to work with some of the brightest minds from Silicon Valley's most dominant and successful companies [REMOVE FOR CANADA/EMEA]
- Be part of an early stage, hyper-growth start-up with the opportunity to grow and prosper
- Work on the latest and coolest technologies - everything is home-grown and built ground-up
- A dynamic work environment with a strong sense of community and collaboration
- The open and transparent culture that encourages innovation, rewards performance and discourages hierarchy
- Exciting opportunities for career growth and development
Current Tekion Employees - Please apply via Greenhouse Internal Job Board 
