General Motors

Senior Product Manager, Marketing Platforms

General Motors • $110K — $140K *
Warren, MI 48089Hybrid
Consumer Technology
5 - 7 years of experience
3 weeks ago
Job Overview by Ladders

Qualifications

  • 5+ years of product management experience in MarTech, CRM, or related enterprise technology.
  • 5+ years with Adobe Campaign, AEP, AJO, or similar marketing platforms.
  • Strong cross-functional leadership across various teams.
  • Understanding of customer data, audience management, and campaign operations.
  • Ability to partner with technical teams on integrations and solutions.
  • Experience managing multiple workstreams and prioritizing effectively.
  • Strong stakeholder management and communication skills.

Responsibilities

  • Own the product roadmap execution for Adobe Campaign, AEP, or AJO.
  • Drive cross-functional delivery to ensure successful adoption of capabilities.
  • Align teams on priorities, dependencies, and risks.
  • Partner with stakeholders to enhance customer data capability.
  • Lead foundational platform readiness and innovation adoption.
  • Establish operational rhythms for planning and communication.
  • Surface blockers early and maintain momentum across complex projects.

Benefits

  • Hybrid work model requiring in-office presence three times per week.
  • Opportunities for mentoring and leadership development.
Full Job Description
Job Description

The Role

We are looking for a Senior Product Manager to lead product execution for Adobe Campaign, Adobe Experience Platform (AEP), or Adobe Journey Optimizer (AJO) in support of enterprise marketing use cases at GM. This role exists to unify roadmap direction across campaign delivery, audience, segmentation, journey orchestration, and activation capabilities while driving adoption through strong cross-functional delivery. The role is also important to strengthen GM's customer data foundation, support the foundational setup of the platform, modernize campaign capabilities across Adobe platforms, and drive innovation through to adoption for developer teams.

This is a senior individual contributor role for someone who can independently lead complex work, operate across multiple teams, and drive meaningful outcomes across the function. The role is expected to have significant operational impact, own development and delivery of solutions, drive cross-team efforts, and mentor more junior employees while working with general management guidance.

What you'll do
  • Own execution of the product roadmap for Adobe Campaign, AEP, or AJO, translating business priorities into clear plans, sequencing, and delivery outcomes aligned to marketing business needs.
  • Drive cross-functional delivery across product, engineering, analytics, marketing, operations, and vendor partners to ensure campaign, audience, and journey capabilities are implemented and adopted successfully.
  • Align teams on priorities, dependencies, risks, and tradeoffs across campaign delivery, audience management, segmentation, activation, and journey orchestration use cases.
  • Partner closely with stakeholders to improve how customer data capabilities support campaign execution, audience strategy, and broader MarTech modernization goals.
  • Lead foundational platform setup and readiness activities, while driving innovation from concept through adoption for developer teams and business stakeholders.
  • Establish strong operating rhythms for planning, backlog management, decision-making, issue resolution, and communication across multiple teams.
  • Surface blockers early, drive decisions with urgency, and maintain momentum in complex environments with multiple moving parts.
  • Use customer and stakeholder insights to shape improvements in platform capabilities to proactively translate insights into actionable strategies to improve customer experience.
  • Mentor less experienced product managers and serve as a strong cross-functional leader without direct authority, helping teams navigate ambiguity and execute at a high standard.

What success looks like
  • The roadmap for Adobe Campaign, AEP, or AJO is coordinated, clear, and actionable across teams.
  • Delivery stays on track across cross-functional initiatives, with risks surfaced and addressed early.
  • Marketing stakeholders can more effectively use audience, segmentation, and journey capabilities to support enterprise use cases.
  • Foundational platform capabilities are established effectively, and innovation is translated into usable, adopted solutions for developer teams and business stakeholders.
  • Teams have stronger alignment, better prioritization, and clearer ownership across product and delivery work.


Your Skills & Abilities (Required Qualifications)

  • 5+ years of product management experience in MarTech, CRM, customer data, campaign platforms, or related enterprise technology


  • 5+ years with Adobe Campaign, Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), or similar marketing platforms
  • Experience owning roadmap delivery and translating business needs into clear requirements and priorities
  • Strong cross-functional leadership across engineering, architecture, data, analytics, CRM, operations, and vendor teams
  • Understanding of customer data, audiences, segmentation, activation, campaign operations, and journey orchestration
  • Ability to partner with technical teams on platform setup, integrations, and solution decisions
  • Experience managing intake, dependencies, risks, and prioritization across multiple workstreams
  • Strong stakeholder management, communication, and execution skills
  • Experience driving adoption, business readiness, and change management for new capabilities
  • Strong problem-solving and decision-making skills


What Will Give You a Competitive Edge (Preferred Qualifications)

  • Experience working in the Adobe ecosystem, including Adobe Campaign, AEP, AJO, AEM, or related platforms
  • Experience in large-scale enterprise CRM, MarTech, or customer data environments
  • Experience with agile product management, backlog management, and release planning
  • Bachelor's degree and 5+ years of related experience, or equivalent practical experience
  • Strong attention to detail and follow-through

Additional strengths
  • Strong cross-functional collaboration and execution skills
  • Ability to work through ambiguity, prioritize effectively, and keep delivery moving
  • Strong communication skills with technical and non-technical stakeholders


Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the office three times per week, at minimum. This position will be located in Warren, MI.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

Keep Up to Date

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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