Twitch

Senior Product Manager, Ads

Twitch$151K — $204K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of work experience as a Product Manager
  • Experience leading cross-functional initiatives
  • Experience defining 1-2 year product strategies and associated roadmaps
  • Demonstrated advocacy for the needs of customers including end-users and advertisers
  • Ability to conduct product experiments with in-depth performance analysis
  • Experience translating product ideas into expected impact

Responsibilities

  • Lead the development of a customer-focused product strategy for ad targeting and personalization
  • Collaborate with cross-functional teams to define and execute a product roadmap
  • Utilize customer feedback and data to identify pain points and necessary features
  • Monitor KPIs and analyze metrics to drive optimization
  • Contribute to technology decisions and strategy discussions related to product
  • Collaborate with teams to enhance the overall advertising experience
  • Own launches by partnering with engineering and marketing for maximum outcomes

Benefits

  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount
Full Job Description
About the Role

The Twitch Ad Products team's goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities. We are looking for a product leader who has experience leading product initiatives from concept to successful launch. The ideal candidate is a strong communicator with high levels of customer obsession, strong technical judgment, demonstrated ability to build scalable processes and products, and is an independent operator, experienced working across teams to deliver on behalf of customers.

As a Sr. Product Manager on the Ad Products team, you'll have an end-to-end ownership of the product(s), design, and technology required to ensure our end customers have a relevant and compliant Twitch advertising experience, reporting to the Director of Ad Products.

You can work from Twitch's headquarters in San Francisco, CA; or from one of our hub locations in Seattle, WA; Irvine, CA; or New York City, NY - with West Coast (PST) working hours.
You Will:
  • Lead the development and execution of a bold customer-focused product strategy and vision for ad targeting, personalization, and measurement; ensuring compliance with privacy and accessibility regulations.
  • Collaborate closely with cross-functional teams, including engineering, science, policy, operations, and business stakeholders, to define and execute a product roadmap.
  • Work back from our customers by learning from their feedback, behavioral measurements, and other data sources to identify pain points and ensure we are building the right features over time.
  • Monitor key performance indicators (KPIs) and analyze metrics to measure the impact of addressable inventory, identify areas for improvement, and drive optimization.
  • Experience contributing to engineering discussions around technology decisions and strategy related to a product
  • Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience.
  • Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work.
You Have:
  • 5+ years of work experience as a Product Manager
  • Experience leading cross-functional initiatives
  • Experience defining 1-2 year product strategies, and working on associated roadmaps
  • Demonstrated advocacy of the needs of customers including end-users (viewers & creators) and advertisers
  • Run product experiments with in-depth product performance analysis
  • Translated your product ideas into expected impact
Bonus Points
  • 2+ years working on ad products
  • Experience working on innovative ad supply generation initiatives including new formats
  • Experience in ad targeting and/or measurement
Perks
  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Job ID: TW9179

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

US, WA, Seattle - Annually

$151,200-$204,600 USD

US, CA, San Francisco - Annually

$173,900-$235,200 USD

US, NY, New York - Annually

$166,300-$225,000 USD

US, CA, Irvine - Annually

$151,200-$204,600 USD

About Twitch

Twitch is an American video live streaming service that focuses on video game live streaming, including broadcasts of esports competitions, in addition to offering music broadcasts, creative content, and "in real life" streams. It is operated by Twitch Interactive, a subsidiary of Amazon.com, Inc. It was introduced in June 2011 as a spin-off of the general-interest streaming platform Justin.tv. Content on the site can be viewed either live or via video on demand. The popularity of Twitch eclipsed that of its general-interest counterpart. In October 2013, the website had 45 million unique viewers, and by February 2014, it was considered the fourth-largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus – Justin.tv was shut down in August 2014. That month, the service was acquired by Amazon for US$970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime. Twitch acquired Curse in 2016, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.
Learn more about Twitch
Industry
Founded
2007

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