The OpportunityWe are building a first-of-its-kind consumer membership ecosystem from the ground up. As a Lead Product Designer, you will be one of the first foundational hires, responsible for shaping the visual and experiential DNA of a platform that will reach over 100 million users. There is no legacy code, no inherited design debt. Just a "zero-to-one" build powered by an AI-first mindset.
The ProductYou will lead the design for a consumer app anchored around the MrBeast audience. This isn't a passive content app; it is a highly interactive, gamified ecosystem.
What You'll Do- Partner directly with the Director of Engineering to define the "ideal squad" workflow and product roadmap.
- Design and test core retention loops, including onboarding flows, achievement systems, and economy design for digital and real-world experiences.
- Utilize AI tools and agents to iterate at high velocity.
- Own the end-to-end design process, from initial concept to shipping a scaled consumer product.
Who You Are- Consumer Expert: You have a portfolio full of shipped products or features used by millions of people.
- AI-Native: You aren't just curious about AI; you are "burning through tokens" and integrating AI into your design workflow to move faster and smarter.
- Scrappy & Scaled: You have the "startup" experience to build from zero with a nimble team but the "big tech" experience to know what happens when a product hits massive scale.
- Action-Oriented: You thrive in ambiguity and prefer building and shipping over long, process-heavy design cycles. You prefer to "show" vs. "act."
Benefits & Model- Equity-First: We offer highly competitive equity packages for foundational hires who want to own a piece of the business.
- Hybrid Culture: 3 days per week in our Bay Area hub to collaborate closely with the team.
Compensation Range $158,000 - $198,000 + Bonus + Equity
Benefits- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
