Senior Product Designer, Coinbase One

Coinbase Careers Page • $180K — $212K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of product design experience in consumer-facing products (mobile and web)
  • Strong portfolio showcasing end-to-end product design and UX thinking
  • Experience with membership, loyalty, or engagement-driven products
  • Ability to work iteratively in ambiguous spaces while maintaining vision
  • Experience collaborating directly with engineering on design decisions
  • Proven systems thinking for cohesive cross-platform experiences
  • Responsible use of generative AI in design processes.

Responsibilities

  • Own end-to-end design for CB1 Member Home and engagement surfaces
  • Drive redesign of the member home as a top priority initiative
  • Design campaign expressions and gamification mechanics to boost engagement
  • Partner with Product Management and Engineering to ship high-quality features
  • Collaborate with Product Creative on visual expressions for key moments
  • Contribute to design critiques and foster team culture as a senior member

Benefits

  • Medical, dental, and vision insurance
  • 401(k) plan with potential employer match
  • Equity and bonus eligibility
Full Job Description
Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers. As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.

What you'll do:
  • Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
  • Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
  • Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
  • Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
  • Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
  • Contribute to design crits, peer reviews, and team culture as a senior IC

Required Skills and Experience:
  • 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
  • Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
  • Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
  • Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
  • Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
  • Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
  • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.


Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$180,370-$212,200 USD

  • Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

Do Innovative Work

Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

Drive Innovation

Deliver targeted solutions on the most trusted platforms through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on a wide range of technology projects and harness the capabilities of a team known for its global scale and solution development.

Future-Proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Coinbase is leading the way in blockchain technology and cryptocurrency solutions, making financial systems more accessible and efficient.

The Coinbase Employment Experience

The combined service capabilities, global scale, and joint solution development help clients and employees overcome challenges and lead transformation in the financial industry. Clients and professionals around the globe look to Coinbase for new strategies and solutions to drive innovation and growth in the era of digital finance. Bringing together dedicated professionals, Coinbase empowers individuals to thrive in the era of digital disruption.

Stay Connected

Join the Team

Search open positions that match your skills and interests. The team looks for passionate, curious, creative, and solution-driven team players. SEARCH COINBASE JOBS

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Learn more about Coinbase Careers Page
Industry
Finance & Insurance
* Ladders Estimates

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