Staff Product Designer, Financial Services Lead

Coinbase Careers Page • $207K — $244K *

US-AnywhereRemote in United States

Finance & Insurance

8 - 10 years of experience

Today

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Job Overview by Ladders

Qualifications

8+ years of product design experience
Proven track record in leading design for subscription, loyalty, or membership products for over 1 million users
Strong partnership experience with senior product and engineering teams
Ability to set and execute on systems-level vision while maintaining high-quality output
Experience in managing individual contributors through career development and feedback processes
Familiarity with consumer fintech and payment product design
Experience with responsible use of generative AI for workflow efficiency.

Responsibilities

Lead design strategy for Loyalty products including Coinbase One membership and CB1 Card
Develop and coach a team of product designers, providing structured feedback and development support
Collaborate with senior Product and Engineering leaders to influence product roadmaps
Drive strategic design initiatives for membership and retention mechanics
Maintain high quality standards across all design surfaces through structured review processes
Represent design in executive meetings and cross-functional leadership discussions.

Benefits

Medical, dental, and vision insurance
401(k) plan participation
Equity and bonus eligibility based on performance.

Full Job Description

Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. As a Design Lead on the Financial Services & Loyalty team within the Consumer & Business group, you'll own design strategy and team leadership for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy. You'll drive the vision, quality bar, and execution for our most impactful consumer products while managing and developing a team of product designers shipping across 3+ PMs and 22+ engineers.

What you'll do:

Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods
Be a player/coach and develop a team of product designers (IC4-IC5), providing structured coaching, career development, and regular design crits
Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences
Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions)
Represent Loyalty design in exec-level reviews and cross-functional leadership syncs

Required Skills and Experience:

8+ years of product design experience
Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
Experience managing IC designers through structured feedback loops, promotion cycles, and measurable career growth outcomes
Familiarity with consumer fintech, payments, or credit card product design
Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

Pay Transparency Notice:Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).

Annual base salary range (excluding equity and bonus):

$207,485-$244,100 USD

Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.

About Coinbase Careers Page

Coinbase Careers Page

There has never been a better time to join the global team of Coinbase professionals, a leading force in the cryptocurrency industry and a hub for innovation and growth.

Work You’ll Do

Join Coinbase's market-leading team to assist some of the most innovative companies and individuals in mastering the digital currency landscape. Transform financial transactions and systems with the best minds at Coinbase, where leadership in technology and consulting converges to drive digital innovation. Lead from a unique position in the marketplace, at the intersection of technology, financial expertise, and digital innovation. Work with a global team of business and technology advisors to help clients and the company navigate through the evolving world of digital currencies. Collaborate with a dedicated group of professionals who are experts in blockchain technology and cryptocurrency – all committed to advancing the industry.

Introducing the Coinbase Professional Growth and Development Initiative

The initiative is building a market-leading team to help some of the most well-known companies and professionals master their financial digital transformation journey with Coinbase.

Do Innovative Work

Join a dedicated group of experts at the forefront of blockchain technology and digital currencies, where industry expertise meets digital innovation.

Drive Innovation

Deliver targeted solutions on the most trusted platforms through a depth and breadth of consulting experience and innovation that’s second to none.

Be Part of a Great Team

Work on a wide range of technology projects and harness the capabilities of a team known for its global scale and solution development.

Future-Proof Your Career

Advance your career with near-limitless opportunities in a company that offers unmatched training, development, and certification support.

Explore

Discover how Coinbase is leading the way in blockchain technology and cryptocurrency solutions, making financial systems more accessible and efficient.

The Coinbase Employment Experience

The combined service capabilities, global scale, and joint solution development help clients and employees overcome challenges and lead transformation in the financial industry. Clients and professionals around the globe look to Coinbase for new strategies and solutions to drive innovation and growth in the era of digital finance. Bringing together dedicated professionals, Coinbase empowers individuals to thrive in the era of digital disruption.

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