Senior Principal, Competitive Intelligence - Office of the Chief Commercial Officer

SharkNinja is building a new global competitive intelligence capability modeled after the rigor, diligence, and competitive intensity of top-tier Wall Street investment analysts - adapted for a fast-moving operating company.

The purpose of this function is to:

• Increase global external awareness and insight generation
• Elevate the quality and intensity of strategic debate
• Improve conviction in commercial decision-making
• Identify inflection points before they become consensus
• Bridge global market intelligence with internal commercial strategy

This group will serve as a high-leverage insight engine for global Commercial leadership - influencing pricing, portfolio prioritization, retailer strategy, innovation focus, and capital allocation decisions across regions.

Summary

The Senior Principal, Competitive Intelligence is a global role that will analyze competitive dynamics, category shifts, pricing behavior, and channel evolution across all major regions - North America, EMEA, APAC, and LATAM.

As the Principal, Competitive Insights Analyst, you will anchor SharkNinja's global strategic decisions in external reality - not internal narrative - applying a disciplined change-vs-consensus framework across geographies and channels.

• Identify what is changing globally
• Determine whether the change is structural or temporary
• Assess whether risk or opportunity is underappreciated
• Translate insight into decisive global commercial action

Core Responsibilities

Global Competitive Intelligence & Market Surveillance

• Develop structured global coverage of priority competitors across regions
• Build competitor profiles that assess:
• Regional pricing architecture and promotional behavior
• Product roadmap differences by geography
• Channel mix evolution (retail, DTC, marketplaces)
• Margin durability across markets
• Geographic expansion strategy
• Monitor shifts in retailer positioning, assortment, and digital shelf presence across global markets
• Identify region-specific inflection points that may signal broader global trends

Global Data Review & Signal Triangulation

• Analyze and synthesize data across multiple regions and markets
• Triangulate across:
  • Global POS and syndicated data
  • Regional retailer portals
  • Public financial disclosures and earnings commentary
  • Analyst research and investor sentiment
  • Supply chain signals and manufacturing footprint changes
• Identify discrepancies between regions and determine strategic implications
• This role requires comfort interpreting incomplete or uneven global data sets and forming defensible conclusions.

Change vs. Consensus Analysis (Global Lens)

• Operate with a disciplined question - what is changing globally versus what the market assumes
• Identify where competitor performance diverges across regions
• Distinguish localized noise from global structural shifts
• Evaluate global category momentum versus regional cyclicality
• Assess whether certain regions represent early indicators of broader trends

Strategic Pressure Testing (Enterprise-Level)

• Stress-test global pricing strategies and promotional intensity
• Evaluate portfolio bets across markets
• Assess global risk concentration
• Develop scenario frameworks outlining regional upside/downside implications
• Support global Commercial leadership with alternative strategic viewpoints

Executive Insight Delivery

• Deliver concise, answer-first global briefings to the CCO and senior leadership
• Develop recurring global dashboards and early-warning systems
• Provide region-specific breakdowns alongside enterprise-level implications
• Translate global insight into clear commercial actions

Cross-Functional & Cross-Regional Integration

• Partner with Global Sales teams, Regional Commercial leaders, Marketing, Finance, Product Development, Supply Chain & Investor Relations
• Ensure regional insights inform enterprise strategy and vice versa
• Maintain alignment between global competitive dynamics and internal execution

Success Metrics

This role rewards insight impact, rigor, and speed - globally. Performance will be measured by:

• Speed and accuracy of identifying global competitive shifts
• Quality and clarity of global insight generation
• Influence on enterprise-level commercial decisions
• Ability to detect region-specific signals before they scale
• Elevation of global strategic debate quality

Qualifications

Required Experience

• 2-4 years of experience in:
  • Investment Banking
  • Equity Research
  • Hedge Fund / Asset Management
  • Corporate Strategy or Competitive Intelligence with strong analytical rigor

Analytical & Technical Capabilities

• Strong financial modeling and economic analysis skills
• Ability to compare competitor economics across regions
• Structured, hypothesis-driven thinking
• Comfort working with imperfect global data
• Advanced Excel proficiency
• Executive-ready PowerPoint storytelling

Preferred Experience

• Experience analyzing multinational businesses
• Familiarity with global POS and syndicated data platforms
• Exposure to cross-border pricing strategy and channel dynamics
• Experience working in global or multi-regional organizations

Mindset & Behavioral Expectations

• Think globally and operate with external orientation
• Are motivated by identifying mispriced or misunderstood reality
• Value being right early over aligning with consensus
• Challenge assumptions constructively
• Thrive in high-accountability, high-visibility environments

Why This Role Matters

Competitive advantage is built on clarity and speed - at a global level. This role strengthens SharkNinja's ability to:

• Anticipate global competitive moves
• Detect regional signals before they scale
• Allocate resources with higher conviction
• Elevate enterprise-level decision-making intensity
• Move faster than global competitors

This is an opportunity to bring investor-grade analytical rigor into a high-growth global operating company - with direct visibility into enterprise strategy.