Job Title
Senior Partner Marketing Manager - Demand Gen

Job Description
We're looking for B2B/SaaS, Senior Channel / Partner Marketers or Demand Gen Marketers with strong GTM demand gen strategies, consultative skills and a data-driven, performance-focused mindset to join our Partner Marketing team.

Our Value-Added Reseller (VAR) Partners are central to Sage's growth and how we bring our Sage Intacct & Sage X3 solution to market. Partner Marketing exists to empower these partners by helping them market and sell Sage solutions more effectively and confidently.

As Sage deepens its investment in the partner ecosystem and enters a new era defined by practical, trustworthy AI, we're expanding our Partner Marketing team to support our VAR (value-added reseller) partners who sell and implement our AI-Powered ERP solutions. The focus of our partner marketers is on helping our reseller (VAR) partners to build and execute demand programs that actually convert - guiding campaign strategy, analyzing funnel performance from MQL through SQO, and advising partners on how to improve, accelerating pipeline, driving measurable results that fuels revenue growth (net-new customers) for partners and in-turn Sage.

A big part of this role is is building strong, trusted relationships with an assigned set of reseller partners (around 8-12 partners) and acting as a strategic marketing advisor while working closely with our Partner Account Managers and Product Marketing team internally. It's a high touch, hands-on role with pipeline impact - campaign planning, MDF utilization, performance dashboards, and quarterly reviews to identify where growth can be unlocked. You will collaborate with partners to build insight-driven co-marketing plans and guide them toward the most effective channels, tactics, and resources to maximize performance. You'll support execution through campaigns-in-a-box, structured turnkey programs, performance dashboards, and continuous optimization.

Location Requirement:
Hybrid 3 days per week from either our Austin office (405 Colorado St.) or Atlanta office (Ponce City Market)

Minimum Qualifications:
• 5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager.
• Experience marketing B2B SaaS / software solutions
• Demand marketing expertise including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
• Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results.
• Excellent cross-functional collaboration and effective communication skills.
• Creative problem-solving abilities and a bias for action.

Key Responsibilities

Key Responsibilities
Key Responsibilities:
• Collaborate with US VAR partners to plan and execute co-marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage's strategic goals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what's working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Benefits? We have plenty.
• Competitive annual bonuses
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Function
Performance Marketing

Country
United States

Office Location
Austin;Atlanta

Work Place type
Hybrid