Senior Paid Social Strategist (Meta)

MVR Digital

$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4+ years of hands-on experience in paid social, either agency or within a rapidly growing brand
  • Expertise in Meta advertising tools and strategies, including Advantage+ and CAPI
  • Experience managing monthly budgets exceeding $100K with proven efficiency improvements
  • Background in DTC or e-commerce, preferably with premium or luxury average order value (AOV)
  • Basic knowledge of Google Ads for articulate cross-channel discussions
  • Fluency in GA4, Looker Studio, and attribution methodologies
  • Strong communication skills in English, with an aptitude for handling client interactions
  • Ability to thrive in a fast-paced, remote work environment managing multiple accounts

Responsibilities

  • Develop and execute Meta advertising strategy for a diverse range of DTC accounts
  • Oversee and manage a substantial monthly Meta budget while meeting key performance indicators
  • Set up tracking mechanisms and ensure their operational effectiveness
  • Conduct structured testing on creative outputs and evaluate their performance
  • Provide insights and management on cross-channel efforts including Google and TikTok
  • Lead client calls, delivering clear performance explanations and strategic recommendations
  • Guide and mentor junior team members while ensuring quality control on paid social initiatives

Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote-first work culture
  • Eligibility for quarterly performance bonuses
Full Job Description
Job Overview

MVR Digital is hiring a Senior Paid Social Strategist to own Meta strategy and execution for a portfolio of premium and luxury DTC brands. This is a hands-on role. You will be in Ads Manager daily building, testing, and scaling campaigns, and you will also be the person who sets the strategy and defends it on a client call.

What You Will Do
  • Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
  • Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
  • Configure and QA tracking yourself: pixel, CAPI, event quality, catalog and feed health
  • Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to what you do in-platform
  • Support Google, TikTok, and other channels where they affect your accounts, and hold a point of view on cross-channel budget allocation
  • Lead the paid social portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
  • Mentor junior buyers and act as the QA gate for paid social work before it goes live


What We Are Looking For
  • 4+ years hands-on paid social, agency or high-growth brand side
  • Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
  • Personally owned $100K+ monthly budgets with documented efficiency gains
  • DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
  • Working Google Ads knowledge. You do not need Google depth, but you need to speak to it credibly
  • GA4, Looker Studio, and attribution fluency
  • Fluent, confident English and strong client communication. This role is client-facing
  • Comfortable in a fast-moving remote environment with multiple accounts


Perks and Benefits

  • Paid time off
  • Paid company holidays
  • Flexible Fridays
  • Remote first collaboration
  • Quarterly performance bonus potential


Role Details
  • Full time, contract
  • Location: remote

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