Qualifications

• 4+ years of hands-on experience in paid social, either in an agency or high-growth brand environment.
• Expert knowledge in Meta platforms including Advantage+, Campaign Budget Optimization (CBO), and conversion tracking.
• Experience managing monthly budgets exceeding $100K with proven results in efficiency improvements.
• Experience working with direct-to-consumer (DTC) brands, especially in premium or luxury segments.
• Basic knowledge of Google Ads to communicate effectively about cross-channel strategies.
• Familiarity with Google Analytics 4 (GA4), Looker Studio, and marketing attribution.
• Strong English skills for client communication and presentations.

Responsibilities

• Own Meta strategy for a portfolio of DTC brands, including campaign execution and management.
• Manage over $100K per month in Meta budget, achieving return on ad spend (ROAS) and cost per acquisition (CPA) targets.
• Handle technical aspects of campaign setup, including tracking pixels and data quality assurance.
• Conduct structured creative testing, overseeing the creative briefing, critique, and performance analysis.
• Support cross-channel strategies, providing insight on Google, TikTok, and other relevant platforms.
• Lead client calls for paid social discussions, clearly explaining performance and making strategic recommendations.
• Mentor junior buyers and review their work to ensure quality before campaign launches.

Benefits

• Paid time off for personal and vacation days.
• Paid company holidays to ensure work-life balance.
• Flexible Fridays allowing for a more adaptable work schedule.
• A remote-first work environment promoting collaboration from anywhere.
• Potential for quarterly performance bonuses based on individual and company performance.