Microsoft

Senior Paid Media Activation Manager

Microsoft • $106K — $203K *
Redmond, WA 98052In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Business, Advertising, Marketing, or related field with 4+ years relevant experience, or equivalent experience.
  • Masters Degree in a related field with 6+ years relevant experience is preferred.
  • 7+ years of hands-on paid social activation experience, preferably in an agency.
  • 7+ years of experience in large-scale media operations or agency activation support.
  • 5+ years of experience in process improvement or automation within complex organizations.
  • Experience with media financial operations and governance frameworks including budgeting and spend management.
  • Proficient analytical and problem-solving skills with strong communication abilities.

Responsibilities

  • Bring high-profile, quick-turn campaigns to life with hands-on paid social activation and optimization.
  • Actively monitor campaigns for optimization opportunities across various dimensions.
  • Analyze data to identify trends and insights that impact campaign performance.
  • Communicate collaboratively and transparently with internal and external partners to ensure campaign agility.
  • Own the strategic operating model for Microsoft's in-house paid social activation and ensure processes support business priorities.
  • Collaborate across teams to ensure compliant and strategic ad activations.
  • Establish operational standards and governance across social media advertising accounts.

Benefits

  • Comprehensive health coverage including medical, dental, and vision.
  • Generous paid time off and holidays.
  • 401(k) plan with company match.
  • Employee stock purchase plan.
  • Continuous learning and development opportunities.
Full Job Description
Responsibilities

The Senior Paid Media Activation Manager is responsible for the following:

  • Bringing high profile, business critical, quick-turn campaigns to life through hands-on paid social activation, optimization, and reporting.
  • Actively monitoring campaigns for optimization opportunities across platforms, creative sets, audience segments, and bidding strategies.
  • Diving deep into analytics to identify trends and learnings across audiences, placements, channels, ad sets/variants, and any additional variables that could impact campaign performance.
  • Providing agile, responsive, collaborative, and transparent communications with internal and external business partners to ensure campaigns remain agile while delivering on the required business outcomes.
  • Own the strategic operating model for Microsoft's in-house paid social activation infrastructure, ensuring platforms, processes, governance frameworks, and operational capabilities can scale to support evolving business priorities.
  • Collaborating with the Paid Media Director, Channel Specialists, Analytics, Digital Brand Safety, Finance Operations, and our platform and ad tech partners to ensure strategic & compliant activations.
  • Define and evolve operational governance standards across social media platforms, advertising accounts, business managers, handle ownership, access controls, payment methods, data integrity, and compliance requirements as it pertains to in-house and Global Media's Agency of Record
  • Identify opportunities to use automation, AI, workflow tools, and process redesign to reduce manual effort and improve accuracy.
  • Lead operational readiness planning for new platform capabilities, campaign types, testing initiatives, and media innovations.
  • Establish operating rhythms, documentation, training programs, and governance mechanisms that strengthen operational excellence.

Other
  • Embody our culture and values.


Qualifications

Required Qualifications:
  • Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field AND 4+ years experience in media, marketing, or advertising on the client or agency side
    • OR equivalent experience.


Preferred Qualifications:

  • Masters Degree in in Business, Advertising, Marketing, or Communications related field AND 6+ years experience in media, marketing, or advertising on the client or agency side
    • OR equivalent experience.


  • 7+ years hands-on-keys paid social activation experience, preferably within an agency environment.
  • 7+ years experience supporting large-scale in-house media organizations or agency activation operations.
  • 5+ years experience driving process improvement, operational transformation, automation, or scale initiatives within a complex organization.
  • Experience with media financial operations, procurement processes, payment governance, budgeting, spend management, or cross-charge frameworks.
  • Knowledge of how to use native platform governance, audience planning tools & suite of ad products including: Meta, X, Reddit, YouTube, LinkedIn, Snapchat, Pinterest, and TikTok
  • Proficient analytical, problem-solving, and program management capabilities.
  • Proficient written and verbal communication skills, including executive-level communication.
  • Experience administering and governing enterprise social media management platforms such as Sprinklr.
  • Proven ability to influence stakeholders and drive alignment across multiple teams without direct authority.
  • Proficient written and verbal communication skills, including executive-level communication.
  • Experience implementing automation, workflow technologies, AI-enabled solutions, or operational process redesign initiatives.
  • Familiarity with enterprise governance, risk management, compliance controls, and access management processes.
  • Campaign execution excellence: Launch high-profile paid social campaigns accurately, on time, and in alignment with approved strategy, budgets, platform requirements, and brand-safety standards.
  • Performance optimization: Establish a consistent optimization rhythm that identifies actionable opportunities across audiences, creative, placements, bidding, and campaign structure-and translates insights into measurable performance improvements.
  • Operational governance and integrity of Microsoft's paid social activation ecosystem. Reduction of operational risk, platform access issues, compliance gaps, and campaign readiness challenges.


Media IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

About Microsoft

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports, and sells a range of software products and services. Microsoft’s devices and consumer (D&C) licensing segment licenses the Windows operating system and related software, Microsoft Office for consumers, and the Windows Phone operating system. The company’s computing and gaming hardware segment provides Xbox gaming and entertainment consoles and accessories, second-party and third-party video games, and Xbox Live subscriptions; surface devices and accessories; and Microsoft PC accessories. Its phone hardware segment offers Lumia smartphones and other non-Lumia phones. Its D&C segment provides Windows Store, Xbox Live transactions, and Windows phone store; search advertising; display advertising; Office 365 Home and Office 365 Personal; first-party video games; and other consumer products and services as well as operating retail stores. Microsoft’s commercial licensing segments license server products, including Windows Server, Microsoft SQL Server, Visual Studio, System Center, and related Client Access Licenses (CALs); Windows Embedded; Windows operating system; Microsoft Office for business, including Office, Exchange, SharePoint, Lync, and related CALs; Microsoft Dynamics business solutions; and Skype. Its commercial segment offers enterprise services, including premier support services and Microsoft consulting services; commercial cloud comprising Office 365 Commercial, other Microsoft Office online offerings, Dynamics CRM Online, and Microsoft Azure; and other commercial products and online services. The company markets and distributes its products through original equipment manufacturers, distributors, and resellers, as well as online.

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Learn more about Microsoft
Size
181,000 employees
Market Cap
$1,762.4 billion
Industry
Enterprise Technology
Net Income
$51.3 billion
Founded
1975
5 Year Trend
+15.5%
Revenue
$153.2 billion
NASDAQ
MSFT
* Ladders Estimates

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