VML

Senior Media Manager (Media Planning)

VML$60K — $140K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5 years of experience in digital media planning and performance media, preferably in an agency setting.
  • Background in health/pharmaceutical advertising is highly preferred.
  • Experience collaborating with media activation teams, including paid social, programmatic, and search.
  • Proven client-facing experience with strong relationship management skills.
  • Ability to work effectively across cross-functional teams and lead interactions with clients, partners, and vendors.

Responsibilities

  • Develop media plans aligned with client's marketing goals and manage execution within budget.
  • Introduce innovative media technologies to enhance planning conversations.
  • Identify and recommend content and multi-platform media partnerships.
  • Create and present media plan recommendations and alternatives to clients.
  • Select appropriate media channels and determine scheduling for campaigns.
  • Analyze competitive activities and market trends.
  • Collaborate with analytics team to measure and optimize media performance based on data.

Benefits

  • Competitive benefits package including health, dental, and vision coverage.
  • Hybrid work environment promoting in-office collaboration.
  • Opportunities for professional growth and development.
  • Supportive culture that encourages flexibility and work-life balance.
Full Job Description
What We Are Looking For

VML is seeking a Senior Media Manager, Omnichannel Media Planning to join our team and support a key health/pharmaceutical client. This role requires someone who can manage client media-related issues, foster strong client relationships, and lead media planning efforts that drive innovative and effective ideas.
What You'll Do

Media Planning:
  • Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget.
  • Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
  • Identify opportunities for content partnerships and multi-platform media partnerships.
  • Create media plan recommendations and alternatives.
  • Select media channels and determine scheduling.
  • Analyze competitive activity in the marketplace.
  • Present media plans to clients.
  • Work with the analytics team to measure media performance, make recommendations for optimization.
  • Develop recap reporting to understand and document final campaign performance against goals and critical learnings.
Who You Are
  • An individual with outstanding verbal and written communication skills.
  • Adept at using media research and planning tools to determine audience size and determine audience attributes.
  • Someone with demonstrated success in client relationships, team management, and media planning.
  • Possesses the fortitude to stay calm under pressure.
What You'll Need
  • 3-5 years of experience with digital media planning and performance media. Agency experience required.
  • Health/Pharmaceutical advertising highly preferred
  • Experience collaborating cross functionally with with media activation teams (paid social, programmatic, search), ad operations, and analytics
  • Client facing experience
  • A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors


The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About VML

VML is a global marketing and advertising agency. The company was founded in 1992 and is headquartered in Kansas City, Missouri. VML provides a wide range of services including brand strategy, creative design, social media, and e-commerce. The company has worked with several high-profile clients including Ford, PepsiCo, and Wendy's. VML has won numerous awards for its innovative marketing campaigns and has been recognized as one of the top advertising agencies in the world.
Learn more about VML
Size
3,000 employees
Industry

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