About the RoleWe're looking for an
Associate Director, Marketing Effectiveness & Intelligence to lead social intelligence and reporting across four of our most dynamic North American brands:
Colgate, Fabuloso, Tom's of Maine, and Hello. This role sits at the intersection of data, strategy, and storytelling - turning social signals into actionable intelligence that drives smarter creative, content, and business decisions.
You won't just pull data. You'll make it mean something.
What You'll DoReporting & Analytics- Own and deliver detailed monthly performance reports for day-to-day organic social across all four brands, providing clear narrative on what's working, what's shifting, and what to do next
- Lead quarterly reporting with a strategic lens, including high-impact year-end wrap reports that synthesize performance into compelling brand stories
- Develop and deliver ad hoc ELT (Executive Leadership Team) reports that distill complex data into executive-ready insights and recommendations
Social Listening & Intelligence- Partner with Community Management and Creative teams on social listening pulls to surface content opportunities, cultural moments, and audience insights
- Conduct ad hoc social listening and analysis in support of crisis monitoring and management - acting as a rapid-response intelligence resource when the moment demands it
- Identify emerging conversations, sentiment shifts, and competitive signals that inform brand strategy
Cross-Functional Integration- Collaborate with paid campaign teams to ensure organic and paid social efforts are aligned, sharing insights that optimize holistic performance
- Serve as the connective tissue between data and creative, ensuring insights flow into action across disciplines
Strategic Storytelling- Translate raw data into clear, compelling narratives - articulating not just what happened, but why it matters and what to do about it
- Elevate reporting from functional deliverables to strategic tools that drive decision-making at every level
What You'll Bring- 5-7+ years of experience in social analytics, marketing effectiveness, or digital intelligence - ideally within an agency or CPG environment
- Demonstrated expertise in social listening platforms (e.g., Brandwatch, Sprinklr, Talkwalker, or similar)
- Strong command of organic social metrics and the ability to contextualize performance within broader marketing and business objectives
- Proven ability to manage multiple brands simultaneously without sacrificing quality or depth
- Experience delivering insights to senior/executive stakeholders with confidence and clarity
- Exceptional data storytelling skills - you think in narratives, not just numbers
- Collaborative mindset with the ability to partner across Creative, Community Management, Paid Media, and Strategy teams
- Comfort operating in fast-paced, reactive environments (crisis monitoring, ad hoc requests, shifting priorities)
- Strong organizational skills with the ability to manage recurring deliverables alongside on-demand requests
Nice to Have- Experience working on Colgate-Palmolive brands or similar CPG portfolios
- Familiarity with paid social measurement and how organic/paid ecosystems interact
- Experience with competitive intelligence and benchmarking
- Background in or exposure to cultural intelligence and trend analysis
Why This Role MattersIn a world drowning in dashboards, we need people who can think - who see the story behind the data and have the conviction to tell it. This role is your chance to shape how four iconic brands understand their audiences, respond to culture, and make smarter decisions every day.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
